Research’s Out-of-Control “Consumer” Problem | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
January 25, 2018. Today on RBDR:

Change in market research is shifting from a focus on technology and methodology and towards the core issue of empowered consumers – how to reach them and what we can discern about individuals who opt out of research, tracking and who use ad blockers.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Nielsen Changes Course, Embraces Advertising | RBDR

January 19, 2017. Today on RBDR:

1) Nielsen reverses its corporate course and launches an advertising campaign designed to explain its work and capabilities to marketers.

2) What is the value to service providers and service users of online ratings services? A Wharton School post-doctoral studying is studying that.

RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.

Check out the link to Toluna’s “Communities Playbook” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Improving Researchers’ Communication with Peers, Clients | RBDR

January 16th, 2016. Today on RBDR:

Thoughts as we are underway in 2017 about improving researchers’ communications with their peers AND their clients.

RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.

Find a link to PanelPortal™ information by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Rounding Up 2016’s Final Weeks in Research | RBDR

January 3rd, 2017. Today on RBDR, we feature a handful of news items that broke during the closing week of 2016:

1) The death of Louis Harris, one of the true research legends of the 20th century.

2) Polling questions persist: what percentage of Latinos voted for Clinton, versus Trump? Two studies show wide discrepancies.

3) Nielsen and Foursquare are partnering to learn HOW consumer exposure to online advertising leads to purchases in brick-and-mortar stores.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system. Visit their website by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.