A look at business focus on CX. Toluna boosts staff by 20%. (RBDR 05.04.2016)


Today on RBDR: 1) Can a business focus too much on Customer Experience? Perhaps, but mostly in terms of the business’ leadership in the area. (Too many different executives involved in CX can cause problems.) 2) Not too many companies in recent memory have boosted their staff by 20% without making an acquisition, but Toluna […]

Hubertus Hofkirchner interview. Toluna and Research Now innovations. (RBDR 03.31.2016)


Today on RBDR: 1) Prediki Prediction Services’ Chief Futurist Hubertus Hofkirchner spoke to RBDR about his blog that explained his IIEX exposure to client market researchers and their risk-averseness. Read the full report by clicking this link. 2) We give you some RBDR News Notes regarding new innovations from Toluna and Research Now. RBDR is […]

FiveThirtyEight.com takes on PPM. Public trading of MRSS India. (RBDR 7.02.2015)

Today on RBDR: 1) Nielsen’s PPM gets probably unwanted public attention in a fivethirtyeight.com story about its possibly dampened radio ratings. 2) MRSS India is that country’s first publicly trade research agency. 3) Perhaps the most important research innovation discussed at IIDEX was a new capability that was privately shared by Marketing Evolution. (Kristin Luck […]

Customer centricity: what Comcast must do. Social media bias exposed.(RBDR 6.30.2015)

Today on RBDR: 1) Pointed suggestions and recommendation from a call center expert about the steps Comcast must take in order to ensure its customer centricity initiative is more than rhetoric. 2) A Northwestern University study points out specific biases inherent in the use of social media data. RBDR is sponsored today and this week […]

Mondelez novel mktg initiatives. Google Trends real-time. WPP laments measures. (RBDR 6.29.2015)

Today on RBDR: 1) Mondelez partakes in two dramatic new marketing initiatives. 2) Google Trends becomes a “real-time” data provider, with more granularity. 3) WPP Chairman Sir Martin Sorrell shares his media buyers’ concerns with the current state of media measurement capabilities, both online and offline. RBDR is sponsored today and this week by Toluna, […]

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