Kantar Media High-Impact Research Predictions

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December 10, 2018.

Today on RBDR: Kantar Media’s vast global network of media research executive experts present their predictions for 2019.

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Talking Sense to MR Concerning AI Benefits | RBDR

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December 3, 2018.

Today on RBDR: Artificial Intelligence should be perceived as an opportunity to pivot to new market research realities, not a threat. Adopt it for the benefits it offers, says Innovate CRO Lisa Wilding-Brown

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What MR Job Seekers Need To Fear From AI | RBDR

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November 13, 2018. Today on RBDR:

What a Qualtrics research project studying the future impact of hard-charging Artificial Intelligence believes will happen to market research job seekers.

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Chatbots’ Positive Influence in Survey Results | RBDR

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October 24, 2018. Today on RBDR:

In the latest project exploring the impact of the use of chatbots in a research study, a study from Interpret.la and Juji, Inc. appeared to demonstrate highly significant improvements in engagement and quality of responses.

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Expectations for A.I. With MR | RBDR

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August 8, 2018. Today on RBDR:

Qualtrics released a study probing market researchers’ expectations for the impact of Artificial Intelligence in the next five and 10 years.

Download this study by clicking here.

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