AI Injects MRD With Savings, Efficiency, Speed, More Data / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 16, 2021

Today on RBDR: Collecting more valuable research content – faster and with greater efficiency – has been made possible through Discuss.io’s Augmented Insight platform. Its implementation of artificial intelligence drives more rapid development of themes, key words, concepts and ideas for Client Insights departments. However, its biggest benefit is probably its personnel and research execution cost elimination.

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Remesh: Where AI Has Most Influenced Market Research / RBDR

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May 3, 2021

Today on RBDR: We regularly report on the possibilities for marketing research from the adoption of artificial intelligence. A Remesh project reports on the current state of AI in market research. (Link to the Remesh study: https://mail.google.com/mail/u/0/?ui=2&view=btop&ver=ops2cvpehp6&search=inbox&th=%23thread-f%3A1698328458696524579&cvid=1)

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Coronavirus A Unifier For Data/Analytics And MR / RBDR

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May 11, 2020

Today on RBDR: Speaking entirely for himself, Johnson & Johnson Vision Head of Insights and Analytics Pavi Gupta suggests a remarkable shift has taken place inside his department since the onset of the Coronavirus. He hopes for permanence – and that other client MR departments will follow a similar course.

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Artificial Intelligence: Friend Or Foe of Marketing Creativity? / RBDR

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February 12, 2020

Today on RBDR: Artificial Intelligence has overcome the perception as a giant barrier of threatening people’s employment, but concerns remain. For instance, 56% of marketers are uncertain about whether AI and automation will harm or help their efforts.

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Qualtrics Probes MR Pros For Feelings, Fears Re AI / RBDR

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January 23, 2020

Today on RBDR: Qualtrics surveyed 250 professional market researchers for their attitudes, impressions, expectations and personal plans about AI as artificial intelligence spreads into companies and begins to impact market research. (Paste this link to this study in your browser: https://files.constantcontact.com/ce4b6644201/e4fe3824-760c-4f66-b094-928896a91eb8.pdf)

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