Coronavirus A Unifier For Data/Analytics And MR / RBDR

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May 11, 2020

Today on RBDR: Speaking entirely for himself, Johnson & Johnson Vision Head of Insights and Analytics Pavi Gupta suggests a remarkable shift has taken place inside his department since the onset of the Coronavirus. He hopes for permanence – and that other client MR departments will follow a similar course.

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Artificial Intelligence: Friend Or Foe of Marketing Creativity? / RBDR

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February 12, 2020

Today on RBDR: Artificial Intelligence has overcome the perception as a giant barrier of threatening people’s employment, but concerns remain. For instance, 56% of marketers are uncertain about whether AI and automation will harm or help their efforts.

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Qualtrics Probes MR Pros For Feelings, Fears Re AI / RBDR

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January 23, 2020

Today on RBDR: Qualtrics surveyed 250 professional market researchers for their attitudes, impressions, expectations and personal plans about AI as artificial intelligence spreads into companies and begins to impact market research. (Paste this link to this study in your browser: https://files.constantcontact.com/ce4b6644201/e4fe3824-760c-4f66-b094-928896a91eb8.pdf)

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Artificial Intelligence Is Reinventing MR / RBDR

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—————————————————————January 14, 2020 Today on RBDR: Dr. Claudio Buttice, a former clinical and hospital pharmacist, presents several impacts which artificial intelligence is and will reinvent marketing research.

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How YOUR Survey Research May Be Misleading You / RBDR

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November 21, 2019

Today on RBDR: GreyMatter Research & Consulting’s “6 Ways Your Survey Research May Be Misleading You” report lays out problems with survey research that even experienced researchers may follow through on many basics.

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