What? CX Will Be The #1 Brand Differentiator In 2020 / RBDR

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February 14, 2019.

Today on RBDR: Customer experience is an ever-increasingly important business factor, but its vitality may not be generally understood. The Verde Group CEO Paula Courtney blogged that by 2020, customer experience will pass price and product as a brand’s most important differentiator.

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Study Confirms Machine Learning Research Benefits / RBDR

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February 11, 2019.

Today on RBDR: Research innovations exist in abundance, but few of them can offer concrete research evidence of their effectiveness and efficiency. A February 2019 Marketing Science article by two MIT researchers presents evidence of some machine learning research superiority in terms of output, timing and cost savings.

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Automation Is Every Researcher’s Friend / RBDR

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February 7, 2019.

Today on RBDR: PopResearch CEO Chris Hubble delivers a commentary about research industry acceptance of automation. He emphasizes its benefits for researchers regardless of their level of research experience.

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PepsiCo Bets on “Augmented Intelligence” / RBDR

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January 28, 2019

Today on RBDR: Today on RBDR: PepsiCo is committed to its use of Zappi’s “Ada augmented intelligence” platform, a combination of artificial intelligence machine learning and algorithms, buttressed by human intelligence.

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Stan Sthanunathan’s AI and Machine Learning Successes / RBDR

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January 2, 2019

Today on RBDR: Unilever EVP CMI Stan Sthanunathan explains the
expertise his research function developed using AI and machine learning. It is also part of the core knowledge in the new book, “AI for Marketing and Product Innovation,” by Sthanunathan, A.K. Pradeep and Andrew Appel.

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