“Media” Matters, But “Audiences” Matter More / RBDR

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March 11, 2020

Today on RBDR: Brian Jacobs, founder of UK media and market research agency Brian Jacobs and Associates Ltd., blogged that media agencies are wasting their attention on currencies instead of concentration on an understanding of media audiences: what they read and view, their motivations, key elements driving their loyalty and stickiness, how their media choices work for them, and more.

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Algorithms Are Leading to Social Media’s Bleak Future / RBDR

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February 19, 2020

Today on RBDR: Only the best-informed professional marketers and market researchers understand the full nature of algorithms. MediaPost’s Elizabeth Koenig explains algorithms’ sometimes unconsidered biases, and the fact that there are prescriptions.

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Algorithm Boosts Marketing By Analyzing SM Data / RBDR

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February 11, 2020

Today on RBDR: University of Tokyo researchers say they have developed an algorithm which can analyze consumers’ social media entries to assist brand marketers in three very different ways.

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Social Media Companies Prohibiting Census Interference / RBDR

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January 7, 2020

Today on RBDR: Strangely, but thankfully, social media companies–which don’t want to check political advertising to ensure facts and deter misleading info or lies–are working with the U.S. Census Bureau to stop dissemination of deliberately inaccurate information or which deters Census participation.

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What Smartphone Records Reveal About Political Views / RBDR

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December 17, 2019

Today on RBDR: UK newspaper The Guardian hired market research agency, Revealing Reality, to track the political news sought out and consumed by six volunteer citizens. It recorded their political news choices over three days.

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