Not a New Idea, But Time is Right for Mobile Diaries / RBDR

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January 30, 2019.

Today on RBDR: MDI Global President Ron Gailey explains the benefits and a handful of serious issues for a researcher who opts to conduct a mobile diary.

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PERILS at the Back End of Innovation | RBDR

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January 14, 2019

Today on RBDR: Southern Growth Studio Managing Partner Michael Graber dispenses great advice about some not-always apparent perils of innovation, why they occur and what to do about them.

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Australia Going After SM Giant Algorithms

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December 12, 2018.

Today on RBDR: The Australia Competition & Consumer Commission intends to gain greater control over the personal data collected by Facebook and Google by investigating, monitoring and understanding the social media sites’ secret algorithms.

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Payless’ Faux Luxury Boutique Research

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December 11, 2018.

Today on RBDR: The Payless discount show chain opened a faux luxury shoe boutique, where it sold $20 shoes for $200 to $600 a piece. Shoppers who forked over that money will be spotlighted in an upcoming cable TV campaign to make the point that Payless is a great place to buy quality shoes at bargain prices.

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Kantar Media High-Impact Research Predictions

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December 10, 2018.

Today on RBDR: Kantar Media’s vast global network of media research executive experts present their predictions for 2019.

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