Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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FB Awards Academic Grants for SM Election Influence Study | RBDR

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May 8, 2019

Today on RBDR: Facebook has invited academics on four continents to participate in local studies that will examine the impact of social media on election results. FB will share its own data with the 30 academics.

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Data Science Squanders Value In Confirming, Not Yielding MR Answers

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April 10, 2019

Today on RBDR: Real Clear Media’s Kalev Leetaru is the author of provocative blogs about issues he has about data. In his latest blog, he discusses the greatest failure of data science: the devolution of data and statistics from genuine searches for answers into just another tool that support answers which researchers already have.

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Three Keys To International Research Excellence | RBDR

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March 5, 2019

Today on RBDR: Ron Gailey spent over a decade running Coca-Cola Company’s research function through the Pacific region, learning and solving problems associated with doing excellent project work in differentiated markets and cultures. He shares three of his leading insights.

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Not a New Idea, But Time is Right for Mobile Diaries / RBDR

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January 30, 2019.

Today on RBDR: MDI Global President Ron Gailey explains the benefits and a handful of serious issues for a researcher who opts to conduct a mobile diary.

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