Tool To Measure Social Media Disengagement / RBDR

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April 12, 2021

Today on RBDR: The University of Glasgow’s School of Psychology believes it has developed a new tool to more accurately measure young people’s ability to disengage from social media, fall asleep and sleep restfully.

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Measuring Young People’s Social Media Disengagement / RBDR

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April 12, 2021

Today on RBDR: The University of Glasgow’s School of Psychology has developed a tool to accurately measure young people’s ability to disengage from social media, and fall asleep and sleep soundly.

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Covid Will Help SM End Reliance On MR / RBDR

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August 26, 2020

Today on RBDR: Over a decade ago, Procter and Gamble’s Head of insights, Kim Dedeker, spoke publicly about social media research evolving so quickly that it could do away with the need for traditional research. Salt and Pepper Consulting Chief Strategist and founder Abhik Choudhury foresees social media actually replacing traditional research in the post-Coronavirus period.

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“Media” Matters, But “Audiences” Matter More / RBDR

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March 11, 2020

Today on RBDR: Brian Jacobs, founder of UK media and market research agency Brian Jacobs and Associates Ltd., blogged that media agencies are wasting their attention on currencies instead of concentration on an understanding of media audiences: what they read and view, their motivations, key elements driving their loyalty and stickiness, how their media choices work for them, and more.

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Algorithms Are Leading to Social Media’s Bleak Future / RBDR

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February 19, 2020

Today on RBDR: Only the best-informed professional marketers and market researchers understand the full nature of algorithms. MediaPost’s Elizabeth Koenig explains algorithms’ sometimes unconsidered biases, and the fact that there are prescriptions.

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