Striking New Customer Costs; Analytics Don’t Deliver For CMOs / RBDR

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August 30, 2022

Today on RBDR: Two studies merit your attention. One, the cost of retailers acquiring new customers has spiraled upward by 222% since 2014. Second, CMOs are not receiving the information, insights and actionability they’ve expected from their company’s analytics.

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Cos. dropping digital agencies (a trend?). Data extending CMO tenures. (RBDR 7.28.2015)

Today: 1) SoDA reports a drastic drop in the percentage of companies that are now executing digital marketing without an outside agency. 2) CMO tenures have been extended over the past nine years for technology and data reasons.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy. Here is a link to learn more: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html

Check out MarketProbe.com.

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Algorithm gender. Brainwave group technology. High School analytics course. (RBDR 5.21.2015)

Today on RBDR: 1) Smartphone app algorithm is said to be able to identify with 92% accuracy the gender of the user. 2) Brainwave technology has been developed to identify the leader of a group. Its greatest use could be building group cohesion where it is most coveted. 3) Mu Sigma creates and launches the first high school analytics course.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:
https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

If after you read the study, you want to know more, you can view FocusVision’s special Webinar that discussed the study: https://attendee.gotowebinar.com/register/541691261935004673

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Goodbye CAB, Hello Video Ad Bureau. New reasons to like Mobile MR. (RBDR 5.20.2015)

Today on RBDR: 1)The Cabletelevision Advertising Bureau is no more, replaced by the Video Advertising Bureau, which has new stakeholders, constituencies, goals and reasons for being. 2) qSample’s Miguel Conner presents new reasons to use mobile research tools for a research project.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:
https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

If after you read the study, you want to know more, you can view FocusVision’s special Webinar that discussed the study: https://attendee.gotowebinar.com/register/541691261935004673

You don’t need to search the Web for today’s RBDR. We will send you a personal email with links as soon as the new RBDR is uploaded. To register, click here: ow.ly/CfFWE

CMOs told they can’t measure ROI! Review of Rentrak. (RBDR 5.19.2015)

Today on RBDR: 1) CMOs are kidding themselves when they say they can accurately measure ROI on their marketing investments, says Matt Goddard. 2) An overview of what Rentrak is doing right and where it needs to show greater progress, according to TVNewsCheck’s Wayne Friedman. 3) The fastest growing job search term last year in Chicago was “Data Scientist.” The third fastest growing job search was for… (you have to watch the video).

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research.

To access the new FocusVision, AOL, SSI study concerning use of videos in survey research, please click this link:
https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

FocusVision is hosting a seminar on this study TODAY. You can still register at: https://attendee.gotowebinar.com/register/541691261935004673

You don’t need to search the Web for today’s RBDR. We will send you a personal email with links as soon as the new RBDR is uploaded. To register, click here: ow.ly/CfFWE