Today: 1) SoDA reports a drastic drop in the percentage of companies that are now executing digital marketing without an outside agency. 2) CMO tenures have been extended over the past nine years for technology and data reasons.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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