Bob Lederer RFL Communications, Inc.

Ipsos, GfK & Nielsen 2021 Revenues Reveal Good MR Year / RBDR

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March 7, 2022

Today on RBDR: If last year’s final financial results for three of the largest research companies are any indication, 2021 was a very good year for many U.S. research companies of all sizes and the industry as a whole.

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Bob Lederer RFL Communications, Inc.

Advertising Challenges Posed by DTC Brands / RBDR

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October 7, 2021

Today on RBDR: Ipsos SVP and UCLA Masters-level instructor Emmanuel Probst discusses the special place in advertising research for direct-to-consumer brands based on observations in his new book. In this video, he focused on Harry’s razors and Dollar Shave Club, both of which launched as independent companies, broke new category ground and were acquired by substantial marketing organizations.

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Bob Lederer RFL Communications, Inc.

Brands Needing To Be Renamed To Fit Cultural Change / RBDR

Please cast your vote for Research Business DAILY Report for the 2021 Market Research Podcast of the Year Award, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Please visit Patreon.com/RBDR.

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August 23, 2021

Today on RBDR: Ipsos EVP Emmanuel Probst discusses how society’s cultural changes have motivated varied established consumer brands, like Uncle Ben’s and Aunt Jemima, to replace their brand names and identities in order to extend the life of the brand.

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Bob Lederer RFL Communications, Inc.

Brand Opportunities From Psychographics, Micromoments / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Please visit Patreon.com/RBDR.

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August 9, 2021

Today on RBDR: Ipsos SVP & UCLA Professor Emmanuel Probst takes on a new subject from his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning”: Psychographics, Micromoments and their offerings and adoption by brands.

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receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Grocers’ Consumer Challenge Remains As Covid Ebbs / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Remember, we are research’s only daily podcast/ videocast. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 5, 2021

Today on RBDR: Ipsos’ new grocer study zeroes on the challenges they face as consumer habits evolve again in the post-pandemic marketplace. They conclude that more of the same in fulfilling consumer convenience and quality is called for.

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