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August 9, 2021

Today on RBDR: Ipsos SVP & UCLA Professor Emmanuel Probst takes on a new subject from his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning”: Psychographics, Micromoments and their offerings and adoption by brands.

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One thought on “Brand Opportunities From Psychographics, Micromoments / RBDR

  1. Bob, psychographics have been used from the 1980s to segment audiences or consumers into distinct groups which help a client understand the behavior and attitudes of their customers. Group names like Travel Warriors, Worry Warts, Micro Managers, Sun Worshippers and Libertines came out of Market Research for various Hotel chains like Starwood and Hyatt Hotels. It led those companies to be very creative in their marketing and to be financially very successful..

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