Bob Lederer RFL Communications, Inc.

Has Inflation Severed Consumer Price Elasticity? / RBDR

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May 25, 2022

Today on RBDR: Many consumer product manufacturers have significantly increased their shelf prices with little consumer pushback. Those companies’ brand revenues have flourished, but a Morning Consult supply chain/inflation study says consumers are finally opting for less expensive brands.

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Bob Lederer RFL Communications, Inc.

Time To Rethink What Researchers Believe About In-Store / RBDR

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February 28, 2022

Today on RBDR: VideoMining founder & CEO Rajeev Sharma lists many of the revolutionary changes that have taken place at retail outlets due to the pandemic. Numerous research standards have been ousted – and retailers and manufacturers need to make significant adjustments to serve and entice anxious consumers.

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Bob Lederer RFL Communications, Inc.

Brand Opportunities From Psychographics, Micromoments / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Please visit Patreon.com/RBDR.

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August 9, 2021

Today on RBDR: Ipsos SVP & UCLA Professor Emmanuel Probst takes on a new subject from his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning”: Psychographics, Micromoments and their offerings and adoption by brands.

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Bob Lederer RFL Communications, Inc.

Denny’s Three Profitable Covid Marketing Changes / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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January 21, 2021

Today on RBDR: Denny’s Brand Chief, John Dillon, explained at The Drum’s Digital Summit three marketing steps that “America’s Diner” took to improve its business in response to the pandemic. Those account for the chain’s better-than-estimated earnings results, and are marketing and MR lessons for other companies.

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Bob Lederer RFL Communications, Inc.

Never-Better Consumer Attitude Towards Brands / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 11, 2020

Today on RBDR: Engine Insights Managing Director David Albert compares B2B and B2C project work across varied business categories during the Coronavirus crisis. He also spotlights more intense consumer interest and appreciation for brands which probe to learn more about their relationships with their users.

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