Connected TV Can Reach Undecided Voters / RBDR

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August 21, 2019

Today on RBDR: Connected TV can effectively “reach,” educate and potentially indoctrinate “GenZennials” – individuals under 18 plus a portion of Millennials (18-29). Connected TV could influence the large percentage of GenZennials who intend to vote in the 2020 primaries and presidential election, even establish party loyalties.

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Agile Research Update | RBDR

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August 19, 2019

Today on RBDR: The unofficial leader of agile research, Gutcheck CEO Matt Warta, provides us with an upbeat update of the movement. For more information: https://www.gutcheckit.com.

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After 16 Years, Opinions Are Split on Net Promoter Score / RBDR

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August 14, 2019

Today on RBDR: After 16 years, Net Promoter Score (NPS) claims 200 active big company users, but there is sizable split opinion about its efficacy, with many advocates and perhaps even more detractors, on top of a good number of companies which are noncommittal.

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After 16 Years, Why Opinions Are Split On NPS / RBDR

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August 14, 2019

Today on RBDR: After 16 years, Net Promoter Score (NPS) claims 200 active big company users, but there is sizable split opinion about its efficacy, with many advocates and perhaps even more detractors, on top of a good number of companies which are noncommittal.

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Research Loses Role at Kraft Heinz, Gains Another / RBDR

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August 13, 2019

Today on RBDR: Kraft Heinz’s new CEO, Miguel Patricio, in explaining his new plans, sounds as if he is going to deemphasize research in media but use it to better foretell changes in the cpg industry and his consumers.

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