Don’t Compare Scale Results From MR Projects / RBDR

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Thursday January 14, 2021

Today on RBDR: True North Market Insights President David Santee discusses the irrelevance of scales when they are proposed to be used to make comparisons between different research projects.

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Marketing’s Essential Data Improvement Challenges / RBDR

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January 13, 2021

Today on RBDR: Three different marketing data experts expressed their beliefs about what client marketing departments need to take on this decade as blogged by Simpler Media Group reporter Dom Nicastro. (Link to Martech 2030 report: https://cdn.chiefmartec.com/wp-content/uploads/2020/10/martech-2030-brinker-baldwin.pdf)

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Yes, Canada Has Severe Polling Issues, Too / RBDR

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Today on RBDR: MRIA’s Arundati Dandapani explains the biggest problems with polling in Canada. This Thursday, the association is holding a webinar that addresses continuing issues. All RBDR viewers are welcome. (Link to register: https://www.eventbrite.ca/e/are-polls-obsolete-mria-january-seminar-tickets-133393173573?ref=ecount)

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Covid-Era Online MR: Smarter, Agile, Faster / RBDR

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Today on RBDR: Brian Fine, Chairman of Quality Online Research and CEO of Australia Online Research, points out what he expected before Covid-19 erupted, and what he believes research can do when the virus is controlled (hopefully in 2021).

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Comscore EVP Brian Pugh’s 2021 Predictions / RBDR

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January 7, 2021

Today on RBDR: comScore EVP of Product Technology projects changes during 2021 and beyond in digital media, varied digital media platforms and digital audience measurement.

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