Artificial Intelligence Is Reinventing MR / RBDR

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—————————————————————January 14, 2020 Today on RBDR: Dr. Claudio Buttice, a former clinical and hospital pharmacist, presents several impacts which artificial intelligence is and will reinvent marketing research.

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Danger In Forced POS And Panel Data Integration / RBDR

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Today on RBDR: Integrating POS data and panel data has become important to brand marketing, combining in-store sales data with consumer data for superior insights and knowledge. However, that integration process is not straightforward or workable with just any POS and Panel data. (https://files.constantcontact.com/ce4b6644201/9c79fa3f-0f5f-4d42-be2f-3d122c168297.pdf)

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Procter and Gamble’s “Constructive Disruption” is Changing MR / RBDR

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January 13, 2020

Today on RBDR: A handful of Procter & Gamble executives, including Chief Brand Officer Marc Pritchard, elaborated at the Consumer Electronics Show in Las Vegas about “constructive disruption” in its marketing, sales and research.

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CCPA Launches, But Unclear For Researchers / RBDR

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January 6, 2020

Today on RBDR: As the heralded California Consumer Privacy Act takes effect, the state’s Attorney General, Xavier Becerra, is not making it easy for any organization – research or otherwise – to comply by failing to make suggested clarifications as to what constitutes compliance.

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Prepared for California Consumer Privacy Act? / RBDR

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December 19, 2019

Today on RBDR: Europe’s 2019 inauguration of GDPR, regulating personal data protection and privacy for citizens of the European Union, is being followed up by America’s most populated state. Attorney Stuart Pardau, an outside counsel to the Insights Association, explains what researchers need to consider when “CCPA” takes effect January 1.

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