In 2022, CRM Data Earns A Place With MR / RBDR

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January 19, 2022

Today on RBDR: Twenty years ago, CRM data was of little interest to market research; sales and marketing used it in their dealings with retailers. In 2022, CRM data has resonance with MR because it is collected from every customer who buys something.

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What Covid Did To Research Project Managers / RBDR

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January 13, 2022

Today on RBDR: InnovateMR’s Lead Client Services Manager, Aamod Tyagi,summarizes changes that research project managers have had to handle and adjust to after the Coronavirus hit. One, in particular, is the credibility of respondents and their input.

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Marketing’s Dilemma: Stagnation, Decline of Digital Skills / RBDR

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January 11, 2022

Today on RBDR: In an under-addressed and worrisome situation for the marketing profession, a study from the UK’s Chartered Institute of Marketing and Target Internet discloses that digital marketing skills have continued to
deteriorate and, in some cases, stagnate since the pandemic hit.

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How Scotiabank Caught Up To Competitors In AI Use / RBDR

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January 10, 2022

Today on RBDR: An important case history involving one of Canada’s biggest banking institutions, Scotiabank, demonstrates how slow adoption of artificial intelligence can be overcome and bolster competitive marketplace position. (Link to this blog: https://sloanreview.mit.edu/article/catching-up-fast-by-driving-value-from-ai/)

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Consumers’ Toilet Paper Covid Hoarding Insights / RBDR

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a week? Do you find it informative and entertaining? Help
maintain and continue our video based on what you can afford
(e.g., $5 or $10 for an individual, perhaps $25 to $50 from
a business per month). Visit Patreon.com/RBDR.

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January 6, 2022

Today on RBDR: CPG manufacturers found their heads
spinning when the Coronavirus hit in early 2020 and consumer
attitudes and behavior began to rapidly evolve. Data from
one of the most impacted categories, toilet paper, is now public
from MFour, shedding light on what happened with consumers and why.

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uploaded. Click here: http://ow.ly/CfFWE