Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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Disproving Jeff Bezos’ Amazon Echo Market Research Denial / RBDR

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May 20, 2019

Today on RBDR: A re-examination of Amazon CEO Jeff Bezos’ shareholder message that research did not and could not have played any part in development of its biggest innovation, the Echo. Based on some basic logic, that assertion, according to MarketResearch.com, is incomprehensible.

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Phil Reeve on Mid-2019 State of Jobs & MR Hiring | RBDR

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May 15, 2019

Today on RBDR: At nearly the halfway point of 2019, Reeve and Associates’ Philip Reeve discusses the state of research industry job searches, opportunities, placement and hiring. It’s vastly different from those situations in recent years.

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Bezos’ Obsessions Explain Amazon’s MR Reliance / RBDR

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April 30, 2019

Today on RBDR: A close look at Amazon founder and CEO Jeff Bezos clearly shows that Amazon is very reliant on traditional and current forms of research. The reason: understanding customers and responding to their needs is all important to Bezos.

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Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 29, 2019

Today on RBDR: At Unilever, AI (Artificial Intelligence) has been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time under the guidance of EVP of CMI Stan Sthanunathan.

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