Socratic Opted For Remote Offices 2 Years Before Covid / RBDR

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June 15, 2021

Today on RBDR: As U.S. businesses move past Coronavirus, we await research agency decisions about whether their employees will be asked to return to a central office. Socratic Technologies’ President Michael Gray explains why his business opted for remote offices back in 2018.

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itrack’s “Funniest Focus Group Story” Event & Winner / RBDR

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June 14, 2021

Today on RBDR: Videos from the seven competing “funniest focus group story” finalists were shown at the “itracks Qualitative on Tap!” interactive event last Thursday. There were entries from Livingston Group’s Sharon Livingston, Wunderman Thompson’s Mark Truss, Toluna USA’s Sean McKenna, Roscow Market Research’s Rachel Roscow, Fader Focus’ Susan Fader, M Leduc & Co’s Marc André Leduc, and the winner –– Consumer Opinion Services’ Greg Carter. (Video of all seven finalists: https://www.youtube.com/watch?v=KNDy6fXDqV4)

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MR’s Funniest Focus Group Videos (This Afternoon) / RBDR

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June 10, 2021

Today on RBDR: Today’s “itracks Qualitative on Tap!” event is one of the most interesting and unusual ways to spend this afternoon. Within this 90-minute event are 15 minutes devoted to seven (7) of the funniest focus group videos. (Attendees will pick the funniest.)

Today’s RBDR features itracks President Dan Weber sharing his most memorable focus group event.

“itracks Qualitative on Tap!” will be an amazing new online experience, especially if you are tired of Zoom or webinars.

It’s on REMO, the revolutionary online interactive virtual platform, today: 3-4:30 PM EDT / 12-1;30 PM PDT.

Here’s the link to attend the event: https://www.itracks.com/qualitative-on-tap-june-10th/.

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Are MR Businesses Returning To The Office? / RBDR

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June 8, 2021

Today on RBDR: Jon Last, President of Sports & Leisure Group Research, decided in April 2020 to launch a “Back to Normal Barometer Study.” its goal was to help company decision-making as the Coronavirus’ impact on businesses ebbs. Today, he explains the “Back to Office” movement.

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“Category Choice Architecture”: Retailers’ Salvation / RBDR

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June 7, 2021

Today on RBDR: Vista Grande Strategy Vice President Susan Stacey explains why in these already complex times there is a need for retailers to consider reapportioning their products and quantities – and update their shelf positioning.

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