“New Normal” MR Meetings Could Stick After Covid / RBDR

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September 29, 2020

Today on RBDR: Will Covid have a lasting impact on research conferences? One industry source has little doubt that for the foreseeable future, the current new normal, featuring virtual conferences — and maybe very limited live attendance — will hold firm.

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One MR Agency’s Regrouping to Survive Covid-19 / RBDR

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September 23, 2020

Today on RBDR: Colson Steber, co-founder of Ag-Access, an agriculture market research agency, presents the three phases that his business devised and worked through in hopes of surviving Coronavirus. Having achieved that, the business has set himself on a new growth course. (Contact Colin: csteber@cfrinc.net)

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Covid Forces Nielsen To Shelter Neuroscience Group / RBDR / RBDR

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September 22, 2020

Today on RBDR: Nielsen’s President of its Consumer Neuroscience division and BASES, Joe Willke, tells RBDR both of his groups have needed to shrink their research footprint as a result of Covid-19, plus current plans to slowly and carefully reopen for the benefit of anxious clients.

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Covid-Era Procter Insights From Kirti Singh / RBDR

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September 21, 2020

Today on RBDR: RBDR presents excerpts from Procter and Gamble Chief Analytics and Insights Officer Kirti Singh’s appearance on Charles Trevail’s “Inside Out” podcast. Here, you’ll hear Singh’s thoughts about Procter and Gamble and the Coronavirus.

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Dual Data Challenges Posed By The Covid Environment / RBDR

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September 17, 2020

Today on RBDR: Scott Litman, Managing Partner at Equals 3, DBA as Lucy, says that among the greatest challenges facing research executives as they do their jobs from home is accessing, understanding and using legacy data – plus what to do with and how to handle completely new data generated during the Coronavirus. Its value post-Covid is an unanswerable question.

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