Bob Lederer RFL Communications, Inc.

Striking New Customer Costs; Analytics Don’t Deliver For CMOs / RBDR

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August 30, 2022

Today on RBDR: Two studies merit your attention. One, the cost of retailers acquiring new customers has spiraled upward by 222% since 2014. Second, CMOs are not receiving the information, insights and actionability they’ve expected from their company’s analytics.

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Bob Lederer RFL Communications, Inc.

Ipsos, GfK & Nielsen 2021 Revenues Reveal Good MR Year / RBDR

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March 7, 2022

Today on RBDR: If last year’s final financial results for three of the largest research companies are any indication, 2021 was a very good year for many U.S. research companies of all sizes and the industry as a whole.

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Bob Lederer RFL Communications, Inc.

Brands Must Alter Their Consumer Behavior Now / RBDR

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March 25, 2020

Today on RBDR: Companies and brands already find themselves under the gun as the U.S. Coronavirus crisis barely gets started. In the crosshairs are the fulfillment of their promises to consumers and somewhat obvious essentials they should be providing their consumers without a request.

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Bob Lederer RFL Communications, Inc.

RFL Top 50 Research Organizations For 2019 / RBDR

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August 8, 2019

Today on RBDR: Details from RFL’s published 2019 RFL Global Top 50 Research Organizations ranking: the types of companies and several of the companies themselves. A copy of the report is available for free by emailing a request to RFLBob@Gmail.com.

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Bob Lederer RBDR

Bob Lederer’s Year-End 2018 Research Thoughts / RBDR

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January 23, 2019

Today on RBDR: Due to IT complications, we here at RFL Communications needed to make a last-second substitution for today’s planned RBDR video. RBDR producer Bob Lederer reviewed 2018 research developments in this video which originally appeared last December 13.

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