Bob Lederer RFL Communications, Inc.

Focusing On Itself, Not Clients, Is Every Business’ Shortcoming | RBDR

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June 5, 2019

Today on RBDR: Companies have been known to focus too intently on themselves to the detriment of necessary concentration on its customers. Here are seven steps to capture that client information.

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Bob Lederer RBDR

Social media ad targeting shows deplorable side | RBDR

September 18, 2017. Today on RBDR:

1) Targeting groups using social media is cool, right? Except when you want to target a group of detestable individuals. Pro Publica did that, then told Facebook what it had enabled. Facebook made sure that group was not targeted again.

2) The new reality for CMOs sounds a great deal like what market researchers first faced some years ago – become more relevant in the company and driving it to customer centricity.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Projected 13% Annual Growth for Online Survey Software Market | RBDR

May 9, 2017. Today on RBDR:

1) Projections for the Online Survey Software market’s annual growth through 2021.
2) How bad clickthrough rates truly are, according to the co-founder of Sun Microsystems, Scott McNealy.
3) What Facebook can and can’t do to impact your sales.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

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Bob Lederer RBDR

10 keys to client insights engine. P&G’s digital mktg confession. (RBDR 09.14.2016)

Today on RBDR:

1) With Unilever as the example, EVP Consumer & Market Insights Stan Sthanunathan and CMO Keith Weed discussed in the Harvard Business Review 10 characteristics of fully-functioning client insights engines. Read the original HBR article by clicking here.

2) Procter & Gamble Chief Branding Officer Marc Pritchard lets it all hang out about how little its brands have achieved in their complicated digital marketing exercises.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

Best Practices in decision-making. IAB proposes engagement with ad blockers. (RBDR 03.09.2016)

Today on RBDR:

1) How important are Best Practices in decision-making? Data from a study shows 90% of managers who rely on best practices meet expectations – but only 2% of companies rely on them. Read the story by clicking here.

2) The Interactive Advertising Bureau pitches its new White Paper to help publishers engage with consumers who have installed ad-blocking software and explain the value exchange that can turn around their hostility to ads.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Be sure to visit their overview of services and ideas by clicking here.

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