Today on RBDR:
1) With Unilever as the example, EVP Consumer & Market Insights Stan Sthanunathan and CMO Keith Weed discussed in the Harvard Business Review 10 characteristics of fully-functioning client insights engines. Read the original HBR article by clicking here.
2) Procter & Gamble Chief Branding Officer Marc Pritchard lets it all hang out about how little its brands have achieved in their complicated digital marketing exercises.
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