CPGs Expect Consumers To Keep Paying Higher Prices / RBDR

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Today on RBDR: CPG businesses preparing their marketing for the post-Covid period have a new, unanticipated concern: if they can maintain their inflation-driven consumer pricing. Giant CPGs are upbeat, believing public price complaints haven’t deterred them buying their favorite brands so far and that trend won’t be altered.

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Why P&G Broke All Covid Marketing Norms / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 18, 2021

Today on RBDR: With every economic downturn, so-called marketing experts counsel marketers to maintain, maybe increase their marketing spend and to prepare future plans for the market when it is humming again. P&G understood that, followed the advice, and benefitted as competitors did not act in kind.

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The Time Has Come For “Insights Optimization” / RBDR

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July 20, 2021

Today on RBDR: Data science expert Bill Schmarzo originated the phrase, data optimization in 2013. But technology and times have changed the research industry and Schmarzo decrees it’s time for the phrase to evolve into “Insights Optimization.” (Link to Schmarzo’s blog with Insights Optimization details: https://www.datasciencecentral.com/profiles/blogs/it-s-insights-monetization-not-data-monetization)

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Covid-Era Procter Insights From Kirti Singh / RBDR

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September 21, 2020

Today on RBDR: RBDR presents excerpts from Procter and Gamble Chief Analytics and Insights Officer Kirti Singh’s appearance on Charles Trevail’s “Inside Out” podcast. Here, you’ll hear Singh’s thoughts about Procter and Gamble and the Coronavirus.

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Covid Will Help SM End Reliance On MR / RBDR

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August 26, 2020

Today on RBDR: Over a decade ago, Procter and Gamble’s Head of insights, Kim Dedeker, spoke publicly about social media research evolving so quickly that it could do away with the need for traditional research. Salt and Pepper Consulting Chief Strategist and founder Abhik Choudhury foresees social media actually replacing traditional research in the post-Coronavirus period.

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