Procter and Gamble’s Kirti Singh Has Novel Criticism Of MR Industry / RBDR

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December 2, 2019

Today on RBDR: P&G Kirti Singh Chief Analytics & Insights Officer told TMRE 2019 attendees in Las Vegas that the research industry has somehow inverted Moore’s Law: It is delivering less and lower quality insights but costing more–and that cannot continue.

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Behavior (Not Demographics) Now Preferred For Segmentation / RBDR

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May 29, 2019

Today on RBDR: A Marketing Week research project detects an important change: a shift from demographics-based segmentation to segmentation based on behavior, personal interests and life stage. (Link to story: https://www.marketingweek.com/2019/04/16/behaviour-demographics-segmentation/)

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Procter and Gamble CBO Calls For New Media Supply Chain / RBDR

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April 16, 2019

Today on RBDR: At ANA’s Annual Media Conference in Orlando last week, Procter and Gamble Chief Brand Officer Marc Pritchard called for creation of an entirely new media supply chain to address significant transparency, brand safety and privacy challenges. Procter will spend its ad money with companies which align with the marketing powerhouse’s effort. (Link to Pritchard’s speech: https://documentcloud.adobe.com/link/track?uri=urn%3Aaaid%3Ascds%3AUS%3A7dd52841-3d3d-4ef0-a9cb-d3a6b2d6652d)

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Procter and Gamble’s Kirti Singh Tells ANA What It Needs From Research | RBDR

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February 18, 2019

Today on RBDR: In a revisit to RBDR’s November 7, 2018 report, Procter & Gamble Chief Analytics and Insight Officer Kirti Singh tells the annual ANA conference what his company expects and needs from providers of its research.

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P&G Tells All: What It Needs From Research | RBDR

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November 7, 2018. Today on RBDR:

Procter & Gamble Chief Analytics and Insight Officer, Kirti Singh, told the annual ANA conference what his company expects and needs from providers of its research.

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