Unilever’s Data-Driven Marketing Success / RBDR

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August 1, 2019

Today on RBDR: Unilever’s decision to adopt a data-driven marketing approach demonstrates for many other major companies how it can pay off. Find out how successful it has been early on, and why.

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Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 29, 2019

Today on RBDR: At Unilever, AI (Artificial Intelligence) has been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time under the guidance of EVP of CMI Stan Sthanunathan.

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Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 18, 2019

Today on RBDR: For some consumer packaged goods companies, AI (artificial intelligence) is a fascination. At Unilever, it’s been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time.

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MRS – Kantar “Intelligence Capital” Study | RBDR

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March 26, 2019

Today on RBDR: The MRS/Kantar study, “The Responsive Business: Creating Growth and Value Through Intelligence Capital,” has international repercussions. It explains in exquisite detail “Intelligence Capital” with a handful of helpful corporate case histories of businesses which have successfully pursued this course. (Link to report: https://www.mrs.org.uk/campaign/video/the-responsive-business?MKTG=IC2019)

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Stan Sthanunathan’s AI and Machine Learning Successes / RBDR

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January 2, 2019

Today on RBDR: Unilever EVP CMI Stan Sthanunathan explains the
expertise his research function developed using AI and machine learning. It is also part of the core knowledge in the new book, “AI for Marketing and Product Innovation,” by Sthanunathan, A.K. Pradeep and Andrew Appel.

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