Procter and Gamble’s “Constructive Disruption” is Changing MR / RBDR

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January 13, 2020

Today on RBDR: A handful of Procter & Gamble executives, including Chief Brand Officer Marc Pritchard, elaborated at the Consumer Electronics Show in Las Vegas about “constructive disruption” in its marketing, sales and research.

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Unilever CMO Weed Demands SM Change, Accountability | RBDR

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February 20, 2018. Today on RBDR:

Unilever CMO Keith Weed delivered a pointed warning to social media–particularly Facebook–last week at the IAB Leadership Conference. He said that his organization cannot advertise with social media sites which are not trusted by consumers and which abuse and offend Unilever consumers.

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The 2018 Outlook for MR based on One Important Study | RBDR

November 28, 2017. Today on RBDR:

A Gartner marketing study of 353 U.S. and UK marketers paints a less-than-rosy picture for marketing activity in 2018, which likely translates into a difficult year for marketing research, as well.

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Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

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Most Online Ads Ineffective – and There’s MASSIVE Fraud | RBDR

Today’s video features a change in format going forward.

September 27, 2017. Today on RBDR:

Digital advertising waste is not marketers’ only online problem with this advertising area. There is rampant fraud as well.

Find the link to the original story here.

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MR elevated to P&G’s 3 Key Business Components | RBDR

May 8, 2017. Today on RBDR:

1) Eric Horvitz, the new head of Microsoft Research, discusses his obsession with artificial intelligence and its most prominent place in new research initiatives. Read the original feature by clicking here.
2) Procter & Gamble’s disappointing third quarter financial results prompted its CFO to reveal new business plans to Wall Street analysts. “Market Research” is one of the three key elements of the plan, dubbed “Irresistible Superiority.
3) OdinText text analysis of France’s presidential vote points to the possibility of populist Marine Le Pen’s election in spite of polls showing centrist candidate Emmanuel Macron far ahead.

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