Again, Nielsen Gripers Prefer To Fight Than Switch / RBDR

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August 11, 2022

Today on RBDR: There seems to be one constant as time passes. As media research companies, advertisers, media networks and their executives come and go, loud, public complaints about Nielsen TV measurement continue to resound, but the complainers prefer to groan than switch to alternative TV measurement solutions.

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Procter and Gamble’s “Constructive Disruption” is Changing MR / RBDR

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January 13, 2020

Today on RBDR: A handful of Procter & Gamble executives, including Chief Brand Officer Marc Pritchard, elaborated at the Consumer Electronics Show in Las Vegas about “constructive disruption” in its marketing, sales and research.

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Unilever CMO Weed Demands SM Change, Accountability | RBDR

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February 20, 2018. Today on RBDR:

Unilever CMO Keith Weed delivered a pointed warning to social media–particularly Facebook–last week at the IAB Leadership Conference. He said that his organization cannot advertise with social media sites which are not trusted by consumers and which abuse and offend Unilever consumers.

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The 2018 Outlook for MR based on One Important Study | RBDR

November 28, 2017. Today on RBDR:

A Gartner marketing study of 353 U.S. and UK marketers paints a less-than-rosy picture for marketing activity in 2018, which likely translates into a difficult year for marketing research, as well.

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Most Online Ads Ineffective – and There’s MASSIVE Fraud | RBDR

Today’s video features a change in format going forward.

September 27, 2017. Today on RBDR:

Digital advertising waste is not marketers’ only online problem with this advertising area. There is rampant fraud as well.

Find the link to the original story here.

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