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February 20, 2018. Today on RBDR:
Unilever CMO Keith Weed delivered a pointed warning to social media–particularly Facebook–last week at the IAB Leadership Conference. He said that his organization cannot advertise with social media sites which are not trusted by consumers and which abuse and offend Unilever consumers.
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Some social media outlets are already speculating on Trump’s impeachment either counting on the Dems winning back the House and Senate, or the Mueller investigation coming up with evidence of collusion between Trump’s campaign and the Russians. None of which has happened yet, but certain media are already proclaiming is going to happen. When is news fake before or after evidence is produced? This leads to people wondering whether Ad claims on social media are real or fake? Not a pretty picture for either marketers or researchers to have to deal with. Where and what is reality or truth?