Even After Cambridge, Facebook’s Business Could Boom | RBDR

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April 26, 2018. Today on RBDR:

Facebook has barely put the Cambridge Analytica in its rear view mirror and already there are observers suggesting that Facebook’s volunteered third-party data and privacy limitations actually benefit its financials.

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FB Personal Data Stolen for Political Purposes | RBDR

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March 19, 2018. Today on RBDR:

Over the weekend, one of the founders of Cambridge Analytica told British and American news networks that his former company took advantage of Facebook member personal data which it was able to explosively expand and weaponize for political purposes.

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Unilever CMO Weed Demands SM Change, Accountability | RBDR

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February 20, 2018. Today on RBDR:

Unilever CMO Keith Weed delivered a pointed warning to social media–particularly Facebook–last week at the IAB Leadership Conference. He said that his organization cannot advertise with social media sites which are not trusted by consumers and which abuse and offend Unilever consumers.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Google won’t scrutinize jurors. Kevin Lonnie explains need for MR spokesperson. (RBDR 03.14.2016)

Today on RBDR:

1) At the federal trial involving Oracle and Google, the latter agreed with the presiding judge not to do Internet searches of empaneled jurors IF Oracle agrees to that regulation. Oracle said, No.

2) KL Communications President Kevin Lonnie explains why the market research industry needs a spokesperson to drive the interests of client researchers for the good of the industry.

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EU-US Safe Harbor deal suspended. Brands must cope w/Instant Messaging. (RBDR 10.8.2015)

Today on RBDR:

1) The European Court of Justice suspends the Safe Harbour deal, in place since 2000 to allow sharing of data between European companies and U.S. companies. Edward Snowden’s NSA leaks are the cause.

2) A TNS Connected Life study of consumers’ flocking to private Instant Messaging services and the impact of those changes on brands’ communication challenges.

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