More Targeted Ad Options As Cookies Go Poof / RBDR

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April 5, 2021

Today on RBDR: Continuing RBDR’s examination of what marketers will turn to as cookies disappear and the targeted advertising that cookies made possible go poof, too. Writing for ANA Magazine, Chuck Kapelke writes about emerging alternative options.

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Coronavirus A Unifier For Data/Analytics And MR / RBDR

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May 11, 2020

Today on RBDR: Speaking entirely for himself, Johnson & Johnson Vision Head of Insights and Analytics Pavi Gupta suggests a remarkable shift has taken place inside his department since the onset of the Coronavirus. He hopes for permanence – and that other client MR departments will follow a similar course.

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Big Mistake: Data, Analytics, Tech Replacing Qual / RBDR

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March 3, 2020

Today on RBDR: Too many marketers who have vastly expanded Big Data, analytics and technology in their operation have walked away from qualitative research, observes marketing specialist/consultant Rob Hernandez. His new MarketingProfs blog examines what those marketers are missing as a result. (Link to this blog: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data)

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Social Media Companies Prohibiting Census Interference / RBDR

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January 7, 2020

Today on RBDR: Strangely, but thankfully, social media companies–which don’t want to check political advertising to ensure facts and deter misleading info or lies–are working with the U.S. Census Bureau to stop dissemination of deliberately inaccurate information or which deters Census participation.

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Acquisition Activity Covets AI and Big Data Companies / RBDR

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October 30, 2019

Today on RBDR: According to data analytics and media company Global Data, look for a heavily-contested, mad scramble from businesses to find a way to gain control of a handful of still independent expert, powerful Artificial Intelligence and Big Data companies.

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