Google Advertising Plans Revealed At Its Annual Affair / RBDR

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May 27, 2022

Today on RBDR: Google hosted its yearly marketing and advertising conference this week to make public how its advertising will work without cookies. We have a summary and invite you to read the complete report from Advertising Age reporter Garett Sloane: https://adage.com/article/digital-marketing-ad-tech-news/news-google-marketing-live-advertising-conference/2418156

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Charges & Defense By Google Of Its Data Collection / RBDR

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April 25, 2022

Today on RBDR: Very few Google users have an understanding of the data Google collects through its Messenger and Dialer apps. Doug Leith, a Trinity College Dublin professor sees a nefarious side to the data being collected, which he shared with Google. The response from Google was that the business was not using the collected data in any way that jeopardized individuals.

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Google Delays Purge Of Third-Party Cookies / RBDR

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July 13, 2021

Today on RBDR: After Google’s earlier announcement that it would drop its ad-targeting connection with cookies, the company says it is delaying this move to late 2023 because of the complexity of making that transition.

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More Targeted Ad Options As Cookies Go Poof / RBDR

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April 5, 2021

Today on RBDR: Continuing RBDR’s examination of what marketers will turn to as cookies disappear and the targeted advertising that cookies made possible go poof, too. Writing for ANA Magazine, Chuck Kapelke writes about emerging alternative options.

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Coronavirus A Unifier For Data/Analytics And MR / RBDR

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May 11, 2020

Today on RBDR: Speaking entirely for himself, Johnson & Johnson Vision Head of Insights and Analytics Pavi Gupta suggests a remarkable shift has taken place inside his department since the onset of the Coronavirus. He hopes for permanence – and that other client MR departments will follow a similar course.

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