Procter and Gamble’s “Constructive Disruption” is Changing MR / RBDR

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January 13, 2020

Today on RBDR: A handful of Procter & Gamble executives, including Chief Brand Officer Marc Pritchard, elaborated at the Consumer Electronics Show in Las Vegas about “constructive disruption” in its marketing, sales and research.

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Procter and Gamble CBO Calls For New Media Supply Chain / RBDR

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April 16, 2019

Today on RBDR: At ANA’s Annual Media Conference in Orlando last week, Procter and Gamble Chief Brand Officer Marc Pritchard called for creation of an entirely new media supply chain to address significant transparency, brand safety and privacy challenges. Procter will spend its ad money with companies which align with the marketing powerhouse’s effort. (Link to Pritchard’s speech: https://documentcloud.adobe.com/link/track?uri=urn%3Aaaid%3Ascds%3AUS%3A7dd52841-3d3d-4ef0-a9cb-d3a6b2d6652d)

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Targeting in Brand Building (Bill Harvey Perspective) | RBDR

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July 3, 2018. Today on RBDR:

Bill Harvey will tackle a problem he hears about over and over again: building a brand in these revolutionary marketing and research times. He has developed seven solutions. Today, his introduction to a multi-part series on the subject.

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Unilever CMO Weed Demands SM Change, Accountability | RBDR

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February 20, 2018. Today on RBDR:

Unilever CMO Keith Weed delivered a pointed warning to social media–particularly Facebook–last week at the IAB Leadership Conference. He said that his organization cannot advertise with social media sites which are not trusted by consumers and which abuse and offend Unilever consumers.

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P&G Tells Digital Media Agencies: Get Your Work Together | RBDR

February 1st, 2017. Today on RBDR:

1) Procter & Gamble tells digital media agencies to get their work in order, notably with respect to viewability standards.

2) Event marketers are stepping up their interest and use of data from and about meetings and conferences.

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