Bob Lederer RFL Communications, Inc.

Covid Unexpectedly Moved Consumers To Mobile Shopping / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 11, 2021

Today on RBDR: Unilever Global eCommerce Experience Design Director Oliver Bradley, explained to Discuss.io VP Marketing Scott Fasser five noteworthy changes that Covid-19 has caused in the use of mobile phones for consumer shopping.

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Bob Lederer RFL Communications, Inc.

The Time Has Come For “Insights Optimization” / RBDR

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July 20, 2021

Today on RBDR: Data science expert Bill Schmarzo originated the phrase, data optimization in 2013. But technology and times have changed the research industry and Schmarzo decrees it’s time for the phrase to evolve into “Insights Optimization.” (Link to Schmarzo’s blog with Insights Optimization details: https://www.datasciencecentral.com/profiles/blogs/it-s-insights-monetization-not-data-monetization)

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Bob Lederer RFL Communications, Inc.

Unilever Rules That Led to Stan Sthanunathan’s Success / RBDR

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May 6, 2021

Today on RBDR: Stan Sthanunathan, Unilever EVP of CMI, as he winds up his research career this month happily shares some of his most vital learnings. We at RBDR wish him the best of retirements.

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Bob Lederer RFL Communications, Inc.

Unilever’s Sthanunathan: New Rules For Insights Leadership / RBDR

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December 16, 2020

Today on RBDR: Unilever EVP of Consumer and Market Insights, Stan Sthanunathan, spoke on the Yale-Ipsos Think Tank webinar about what the future of market research looks like.

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Bob Lederer RFL Communications, Inc.

Unilever Again Reveals Its Secret “Insights” Sauce / RBDR

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March 18, 2020

Today on RBDR: Unilever Insight Chief Alex Owens shared a number of revelations about the formulation of company insights at the Market Research Society Impact 2020 Conference. “We believe we have the secret sauce,” proclaims Owens of a process that takes half the time and half the cost of five years ago.

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