Unilever’s Data-Driven Marketing Success / RBDR

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August 1, 2019

Today on RBDR: Unilever’s decision to adopt a data-driven marketing approach demonstrates for many other major companies how it can pay off. Find out how successful it has been early on, and why.

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Mars Also Fixing Its Advertising Gender Bias / RBDR

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July 23, 2019

Today on RBDR: Unilever’s active program to “unstereotype” its advertising is designed to eliminate bias in the representation of women. Mars is stepping out and letting people know that it, too, is working to fix identical gender bias in its marketing and ads.

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Better Unilever Advertising From “Unstereotyping” / RBDR

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June 20, 2019

Today on RBDR: Unilever’s “unstereotyping” initiative is focused on removal of bias and elimination of harmful and diminishing advertising portrayals based on gender, background, age or orientation. Unilever is anxious to share its findings to improve across-the-board industry marketing and advertising.

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Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 29, 2019

Today on RBDR: At Unilever, AI (Artificial Intelligence) has been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time under the guidance of EVP of CMI Stan Sthanunathan.

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Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 18, 2019

Today on RBDR: For some consumer packaged goods companies, AI (artificial intelligence) is a fascination. At Unilever, it’s been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time.

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