Alibaba Supports, Directs Marketers to Create China-Friendly Brands/ RBDR

Consider getting access to exclusive RBDR benefits on Patreon! And help us improve this daily research news video with a contribution. Click here for more information.
———————————————————————-
January 16, 2019

Today on RBDR: Alibaba’s revolutionary relationship with big consumer brands uses gargantuan data collection throughout China, the country’s combined online/offline marketing ecosystem and Alibaba’s research arm to direct creation of China-specific brands that fill consumer voids.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Stan Sthanunathan’s AI and Machine Learning Successes / RBDR

Consider getting access to exclusive RBDR benefits on Patreon! And help us improve this daily research news video with a contribution. Click here for more information.
———————————————————————-
January 2, 2019

Today on RBDR: Unilever EVP CMI Stan Sthanunathan explains the
expertise his research function developed using AI and machine learning. It is also part of the core knowledge in the new book, “AI for Marketing and Product Innovation,” by Sthanunathan, A.K. Pradeep and Andrew Appel.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

How Disney, Kellogg’s, Unilever Use Emotion Detection | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
November 6, 2018. Today on RBDR:

How three prominent CPG companies are relying on emotion research in three different and yet successful ways, according to Nikki Gilliland of eConsultancy.com.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Superiority of Stories (With Guest Dr. David Aaker) | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
August 27, 2018. Today on RBDR:

Prophet Vice Chairman David Aaker explains with great precision the clear superiority of “signature stories” for companies and brands. The idea is preeminent in his new book: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Unilever Claims Major 1-to-1 Marketing Progress | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
June 11, 2018. Today on RBDR:

Unilever CMO Keith Weed revealed the company’s progress in building one-to-one market targeting and how it is getting done.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.