Unilever Again Reveals Its Secret “Insights” Sauce / RBDR

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March 18, 2020

Today on RBDR: Unilever Insight Chief Alex Owens shared a number of revelations about the formulation of company insights at the Market Research Society Impact 2020 Conference. “We believe we have the secret sauce,” proclaims Owens of a process that takes half the time and half the cost of five years ago.

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Elon Musk, Ben and Jerry’s Don’t Need Research / RBDR

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January 9, 2020

Today on RBDR: There are well-known companies that make no use of market research. Luminaries like Henry Ford and Steve Jobs have been outspoken in the past, but then and now it can be insightful to hear explanations from those who share that point of view.

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Unilever’s Data-Driven Marketing Success / RBDR

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August 1, 2019

Today on RBDR: Unilever’s decision to adopt a data-driven marketing approach demonstrates for many other major companies how it can pay off. Find out how successful it has been early on, and why.

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Mars Also Fixing Its Advertising Gender Bias / RBDR

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July 23, 2019

Today on RBDR: Unilever’s active program to “unstereotype” its advertising is designed to eliminate bias in the representation of women. Mars is stepping out and letting people know that it, too, is working to fix identical gender bias in its marketing and ads.

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Better Unilever Advertising From “Unstereotyping” / RBDR

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June 20, 2019

Today on RBDR: Unilever’s “unstereotyping” initiative is focused on removal of bias and elimination of harmful and diminishing advertising portrayals based on gender, background, age or orientation. Unilever is anxious to share its findings to improve across-the-board industry marketing and advertising.

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