P&G Tells Digital Media Agencies: Get Your Work Together | RBDR

February 1st, 2017. Today on RBDR:

1) Procter & Gamble tells digital media agencies to get their work in order, notably with respect to viewability standards.

2) Event marketers are stepping up their interest and use of data from and about meetings and conferences.

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P&G impatient with unverified media MR. New measure seeks ad relevance for women. (RBDR 10.27.2016)

Today on RBDR:

1) Procter & Gamble has run out of patience with media research that is not transparent and that lacks third-party verification.

2) Plus, with growing evidence that advertising creative does not keep women sufficiently in mind, the Association of National Advertisers and its Alliance for Family Entertainment group are working on a Gender Equality Measure™ designed to vastly improve advertising to impact women. Read the story on this item by clicking here.

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10 keys to client insights engine. P&G’s digital mktg confession. (RBDR 09.14.2016)

Today on RBDR:

1) With Unilever as the example, EVP Consumer & Market Insights Stan Sthanunathan and CMO Keith Weed discussed in the Harvard Business Review 10 characteristics of fully-functioning client insights engines. Read the original HBR article by clicking here.

2) Procter & Gamble Chief Branding Officer Marc Pritchard lets it all hang out about how little its brands have achieved in their complicated digital marketing exercises.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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ARF’s “ads work” promise. P&G: 3rd parties needed for marketing innovation. (RBDR 02.24.2016)

Today on RBDR:

1) The ARF promises that its ReThink Conference in March will deliver the goods that clearly, scientifically demonstrate that advertising works.

2) Procter & Gamble makes it publicly clear that it is looking for third-party companies that can improve its marketing innovation and connectivity.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

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IRI enlists Joan Lewis. MR dept must become “Foresight” dept. (RBDR 5.14.2015)

Today on RBDR: 1) IRI enlists the advisory services of former P&G SVP of CMK Joan Lewis. 2) Mike Graber of Southern Growth Studio has inspiring suggestions about how the client research department should evolve inside corporations. 3) Fetch Rewards’ interesting in-store consumer shopping service has several unique research capabilities, explained by President Wes Schroll.

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