P&G impatient with unverified media MR. New measure seeks ad relevance for women. (RBDR 10.27.2016)

Today on RBDR:

1) Procter & Gamble has run out of patience with media research that is not transparent and that lacks third-party verification.

2) Plus, with growing evidence that advertising creative does not keep women sufficiently in mind, the Association of National Advertisers and its Alliance for Family Entertainment group are working on a Gender Equality Measure™ designed to vastly improve advertising to impact women. Read the story on this item by clicking here.

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