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February 25, 2019
Today on RBDR:The UK research agency Scopen surveyed top marketers for their attitudes, relationships and statistical assessments of their research agencies. Surprises: increased appreciation for an agency’s ability to create business and digital transformation and less interest in the amount of collected data.
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January 28, 2019
Today on RBDR: Today on RBDR: PepsiCo is committed to its use of Zappi’s “Ada augmented intelligence” platform, a combination of artificial intelligence machine learning and algorithms, buttressed by human intelligence.
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July 19, 2018. Today on RBDR:
A survey provides evidence that the smaller the B2B company, the greater the confidence and reliances on marketing – however, the larger the B2B company the less marketing seems to matter to company management.
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1) Procter & Gamble has run out of patience with media research that is not transparent and that lacks third-party verification.
2) Plus, with growing evidence that advertising creative does not keep women sufficiently in mind, the Association of National Advertisers and its Alliance for Family Entertainment group are working on a Gender Equality Measure™ designed to vastly improve advertising to impact women. Read the story on this item by clicking here.
RBDR is sponsored this week by 20/20 Research, helping you do better research.
20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.
Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.
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1) The far deeper meaning of the SSI acquisition of Instantly than the purchase itself.
2) comScore Chairman Emeritus Gian Fulgoni explains why, in spite of substantial corporate respect for clickthroughs, that digital measure and others are not meeting demand.
RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.
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