Bob Lederer RBDR

What? 24 video views to get ONE video sharing? (RBDR 7.8.2015)

Today on RBDR: 1) An Australian professor’s estimate of how many views are required to create ONE SHARE of video content shows we all have a lot of social media building to do. 2) Facebook video services seem to make a strong case as an HBO program linked to an actor’s Facebook account receives 5.5 million views in two weeks. 3) Bain & Co. Manager Stanford Swinton warns conference attendees about the incredible accelerating pace of change in tracking customer experiences.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Corporate data woes; MRII’s Don Marek: industry healthy, welcomes change (RBDR–6/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Three independent studies, from Adobe, Charterhouse and AppNexus/WARC/IAB Europe, demonstrate issues with business’ use of their data. 2) MRII Executive Director Don Marek discusses how despite his 40 years in the industry he doesn’t believe it is changing any faster than in the past.

Bob Lederer RFL Communications, Inc.

J&J changes its consumer MR; Tom Anderson peers 2 years into future of text analytics; Multi-tasker skeptic Clifford Nass dies at age 55 (RBDR–11/12/2013)

Today: 1) WARC reported J&J VP Global Strategic Insights Brenda Armstead explained a new MR approach that relies on a Millward Brown cross-company brand equity system for its consumer brands. 2) Anderson Analytics President Tom Anderson looked ahead 2 years into the future at text analytics and sees more domain expertise and industry-specific text analytics tools coming–and a drop off in Twitter- and Enterprise-minitoring. 3) Stanford University sociologist Clifford Nass, who spearheaded skepticism about the validity of information gathered from multi-taskers, died at 55.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.