Insights Assn. on way. MRers IGNORING customer comments. (RBDR 09.13.2016)

Today on RBDR:

1) CASRO and MRA will merge to form the new Insights Association if the memberships of both groups sign off.

2) It is startling and hard to believe that a large percentage of market researchers are deliberately paying no attention to the comments of customers in their research. Anderson Analytics’ Tom Anderson discovered that and explained why it is true–and why it must change.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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