Two Departures, One Major Research Hiring / RBDR

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August 12, 2019

Today on RBDR: Late last week, there were two major research industry departures (Dr. Carl Marci and David Almy) and a significant client-side research hiring (Amy Carney by Fox Entertainment).

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Insights Assn. on way. MRers IGNORING customer comments. (RBDR 09.13.2016)

Today on RBDR:

1) CASRO and MRA will merge to form the new Insights Association if the memberships of both groups sign off.

2) It is startling and hard to believe that a large percentage of market researchers are deliberately paying no attention to the comments of customers in their research. Anderson Analytics’ Tom Anderson discovered that and explained why it is true–and why it must change.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Exclusive interview with CASRO and MRA about merger. (RBDR 11.02.15)

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Today on RBDR: We present an exclusive interview with CASRO President Diane Bowers and MRA Chief Executive Officer David Almy, the first discussion with the heads of both major research associations since they announced intentions to merge.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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