Industry Shift to Qual – Quant Mix? | RBDR

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January 23, 2018. Today on RBDR:

OdinText’s Tom Anderson blogs about a change bubbling in the research relationship between qualitative and quantitative. He explains it is mostly about available sample, which is tripping up half of market researchers.

Read Tom Anderson’s blog post by clicking here.

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MR’s Unspoken Client Crisis of Confidence | RBDR

November 30, 2017. Today on RBDR:

RBDR host Bob Lederer discusses an unspoken, but immensely serious problem that is eviscerating the Market Research industry: the “Client’s Crisis of Confidence.”

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

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Want Better ROI Measurement? Institute Call Tracking | RBDR

November 29, 2017. Today on RBDR:

Want better campaign Return on Investment measurement or your campaigns? That includes digital campaign ROI! Implement call tracking.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

To take advantage of this special offer, please visit these two links to
1) find out the specifics of this offer and how you will benefit, and
2) sign up and to start reaping said benefits.

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The 2018 Outlook for MR based on One Important Study | RBDR

November 28, 2017. Today on RBDR:

A Gartner marketing study of 353 U.S. and UK marketers paints a less-than-rosy picture for marketing activity in 2018, which likely translates into a difficult year for marketing research, as well.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

To take advantage of this special offer, please visit these two links to
1) find out the specifics of this offer and how you will benefit, and
2) sign up and to start reaping said benefits.

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3 Considerations You Don’t Know Re: Online Sample | RBDR

November 27, 2017. Today on RBDR:

The Coalition for Sample Quality is quietly working behind the scenes to discover what needs to be done to improve online data sample quality. RBDR is privileged to pass on some of the evolving data quality considerations on today’s video.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

To take advantage of this special offer, please visit these two links to
1) find out the specifics of this offer and how you will benefit, and
2) sign up and to start reaping said benefits.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive and FREE, personal email as soon as the new RBDR is uploaded. Click here.