Insights Assn. on way. MRers IGNORING customer comments. (RBDR 09.13.2016)

Today on RBDR:

1) CASRO and MRA will merge to form the new Insights Association if the memberships of both groups sign off.

2) It is startling and hard to believe that a large percentage of market researchers are deliberately paying no attention to the comments of customers in their research. Anderson Analytics’ Tom Anderson discovered that and explained why it is true–and why it must change.

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Innovate MR’s Lisa Wilding-Brown on acceptable mobile MR. (RBDR 04.26.2016)

Today on RBDR: Proponents and users of mobile research face a dilemma. They want to aggressively move ahead with their mobile research surveys, but at the same time they are inflicting poorly constructed and overly long mobile surveys.

It soon may be too late to reverse mobile user attitudes about ignoring survey requests. Innovate MR EVP Global Operations Lisa Wilding-Brown revealed attempts through CASRO to tackle this problem.

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Exclusive interview with CASRO and MRA about merger. (RBDR 11.02.15)

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Today on RBDR: We present an exclusive interview with CASRO President Diane Bowers and MRA Chief Executive Officer David Almy, the first discussion with the heads of both major research associations since they announced intentions to merge.

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CASRO, MRA appeal to FCC re TCPA. “LUCID” to improve sample, its use. (RBDR 8.19.2015)

Today on RBDR: 1) CASRO and MRA appeal to the FCC to change or lighten its TCPA regulations prohibiting use of automated dialers to mobile phones. 2) Federated Sample officially changes it company name today, to LUCID, and CEO Patrick Comer explains the more important implications of this change–the better, more complete software servicing that will be available to fit customers’ evolving sampling needs.

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