Bob Lederer RBDR

Insights Assn. on way. MRers IGNORING customer comments. (RBDR 09.13.2016)

Today on RBDR:

1) CASRO and MRA will merge to form the new Insights Association if the memberships of both groups sign off.

2) It is startling and hard to believe that a large percentage of market researchers are deliberately paying no attention to the comments of customers in their research. Anderson Analytics’ Tom Anderson discovered that and explained why it is true–and why it must change.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

FTC cautions on use of Big Data. Apple acquires Emotient. (RBDR 01.11.2016)

Today on RBDR:

1) The MRA’s Howard Fienberg summarizes the FTC’s cautionary report on the use and misuse of Big Data (Find the links to this story here.)

2) Apple Computer acquired Emotient this past week, a self-described leader in emotion detection and sentiment analysis based on facial expressions. RBDR explores why.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com.

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Bob Lederer RBDR

Exclusive interview with CASRO and MRA about merger. (RBDR 11.02.15)

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Today on RBDR: We present an exclusive interview with CASRO President Diane Bowers and MRA Chief Executive Officer David Almy, the first discussion with the heads of both major research associations since they announced intentions to merge.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website at www.nuancecoding.com.

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Bob Lederer RBDR

CASRO, MRA appeal to FCC re TCPA. “LUCID” to improve sample, its use. (RBDR 8.19.2015)

Today on RBDR: 1) CASRO and MRA appeal to the FCC to change or lighten its TCPA regulations prohibiting use of automated dialers to mobile phones. 2) Federated Sample officially changes it company name today, to LUCID, and CEO Patrick Comer explains the more important implications of this change–the better, more complete software servicing that will be available to fit customers’ evolving sampling needs.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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Bob Lederer RBDR

FCC Strengthening 1991 TCPA rules. eMarketer “MultiScreen” insights (RBDR 6.2.2015)

Today on RBDR: 1) The FCC is poised to toughen provisions in the Telephone Consumer Privacy Act, which MRA Director of Government Affair Howard Fienberg warns will have major deleterious effects on market research. 2) eMarketer’s “MultiScreen Usage Roundup” shares insights about marketers’ reachout to eye-wandering consumers.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE