CEOs & CMOs share onus of making Big Data work (RBDR–3/19/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

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Today: 1) Bob Lederer reviews IBM’s new Big Data study has several positive and some other negative aspects. He also analyzes the underlying ramifications of the study results, noting why CEOs and CMOs share the onus of finding the Big Data solution for their enterprise. 2) What’s the financial impact of significant use of online customer data? A UK study reveals that number. 3) Bill Harvey discusses how far neuroscience can take a researcher with unconscious decision making, and how traditional tools can help fill the remaining information void.

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