Brilliant Marketers’ 2021 Approaches for Covid & Beyond / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 17, 2021

Today on RBDR: Everyone in the marketing research reporting fraternity has to be talking about what marketers are going to need to change as the Coronavirus ebbs and, ultimately, is tamed. Four top marketers share with the AMA New York their internal marketing strategies in the here and now.

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PepsiCo CMO’s Advice for Insights Departments / RBDR

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June 23, 2021

Today on RBDR: PepsiCo tips to become a better insights partner, from its Chief Marketing Officer Jennifer Saenz, came in the form of five recommendations.

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Job Loss Fears Blocking Media Research innovation / RBDR

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June 3, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies sees
a problem brewing among media researchers, who are reacting to their fears of job loss by minimizing all risks, including any serious consideration of worthwhile innovation.

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Added MR Role? Supporting CMO’s Advance To The Board | RBDR

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March 6, 2019

Today on RBDR: Ruchi Gunewardene’s guest column for the Daily Financial Times outlines two radical, market research- and financial analytics-driven steps a CMO must take to gain the attention and consideration of a company’s Board of Directors.

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CFO – CMO Divide With Digital Marketing Metrics | RBDR

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June 13, 2018. Today on RBDR:

A Viant study reports on the conflict between corporate CFOs and CMOs shows substantial percentages of CFOs are uncertain about the value of digital marketing metrics, and at the same time CMOs concede there are significant issues with digital metric collection.

Find a link to this study by clicking here.

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