Bob Lederer RFL Communications, Inc.

Guide To Focusing on Performance Metrics / RBDR

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September 20, 2022

Today on RBDR: According to a new Deloitte survey, Chief Marketing Officers are, statistically speaking, nearly more optimistic than ever about their relevance to companies. A continuing need for success is performance metrics and RBDR presents five tips for their development.

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Bob Lederer RFL Communications, Inc.

CMOs Moving Ad Work In-House, Taking Over CX / RBDR

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Today on RBDR: Forrester Research reveals a handful of projections about changes occurring around the activities of marketers and their priorities in 2022.

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Bob Lederer RFL Communications, Inc.

Brilliant Marketers’ 2021 Approaches for Covid & Beyond / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 17, 2021

Today on RBDR: Everyone in the marketing research reporting fraternity has to be talking about what marketers are going to need to change as the Coronavirus ebbs and, ultimately, is tamed. Four top marketers share with the AMA New York their internal marketing strategies in the here and now.

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Bob Lederer RFL Communications, Inc.

PepsiCo CMO’s Advice for Insights Departments / RBDR

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June 23, 2021

Today on RBDR: PepsiCo tips to become a better insights partner, from its Chief Marketing Officer Jennifer Saenz, came in the form of five recommendations.

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Bob Lederer RFL Communications, Inc.

Job Loss Fears Blocking Media Research innovation / RBDR

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June 3, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies sees
a problem brewing among media researchers, who are reacting to their fears of job loss by minimizing all risks, including any serious consideration of worthwhile innovation.

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