PepsiCo CMO’s Advice for Insights Departments / RBDR

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June 23, 2021

Today on RBDR: PepsiCo tips to become a better insights partner, from its Chief Marketing Officer Jennifer Saenz, came in the form of five recommendations.

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Job Loss Fears Blocking Media Research innovation / RBDR

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June 3, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies sees
a problem brewing among media researchers, who are reacting to their fears of job loss by minimizing all risks, including any serious consideration of worthwhile innovation.

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Added MR Role? Supporting CMO’s Advance To The Board | RBDR

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March 6, 2019

Today on RBDR: Ruchi Gunewardene’s guest column for the Daily Financial Times outlines two radical, market research- and financial analytics-driven steps a CMO must take to gain the attention and consideration of a company’s Board of Directors.

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CFO – CMO Divide With Digital Marketing Metrics | RBDR

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June 13, 2018. Today on RBDR:

A Viant study reports on the conflict between corporate CFOs and CMOs shows substantial percentages of CFOs are uncertain about the value of digital marketing metrics, and at the same time CMOs concede there are significant issues with digital metric collection.

Find a link to this study by clicking here.

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MR Opportunity: Develop Marketing C-Suite Metrics | RBDR

January 3, 2018. Today on RBDR:

Market researchers have been criticized for an inability to communicate with marketers in their own language, CMOs find themselves at a loss in delivering marketing metrics sought by the C-Suite. MR might be able to help marketing to bridge that metrics gap.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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