Covid Sparks New Enthusiasm for Neuroscience Research / RBDR

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December 3, 2020

Today on RBDR: InsightsNow CEO David Lundahl discusses the expanding role of neuroscience for research because of the novel opportunities driven by the Coronavirus.

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Covid Forces Nielsen To Shelter Neuroscience Group / RBDR / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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September 22, 2020

Today on RBDR: Nielsen’s President of its Consumer Neuroscience division and BASES, Joe Willke, tells RBDR both of his groups have needed to shrink their research footprint as a result of Covid-19, plus current plans to slowly and carefully reopen for the benefit of anxious clients.

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What’s Lacking With Neuroscience Research? | RBDR

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October 18, 2018. Today on RBDR:

Neuroscience research certainly is a promising 21st century research tool, but it has not caught fire — and Shimmer Americas’ President Geoffrey Gill says he knows why.

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Neuroscience: what researchers need to know. Internet audience growth overstated. (RBDR 05.03.2016)

Today on RBDR:

1) What’s really happening with Neuroscience that researchers need to understand and apply, from Ipsos’ Elissa Moses, who spends most of her time exploring and refining the area the area.

2) A new video advertising calculation from the Video Advertising Bureau suggests that Internet platform growth is not as large as it is believed to be (Read the story here).

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it here.

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How to make LinkedIn more valuable. What focus groups are not for. (RBDR 8.3.2015)

Today: 1) Two esteemed academics suggest multiple ways that LinkedIn could make its data even more worthwhile for business and research purposes. 2) Focus groups have questionable value for brand choices and color, look and tagline because it is more important to think in terms of standing out on the shelf than consumer preferences.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai