Today on RBDR:

1) What’s really happening with Neuroscience that researchers need to understand and apply, from Ipsos’ Elissa Moses, who spends most of her time exploring and refining the area the area.

2) A new video advertising calculation from the Video Advertising Bureau suggests that Internet platform growth is not as large as it is believed to be (Read the story here).

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it here.

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