Jerry Thomas: Technology Overrated in its MR Business Impact | RBDR

November 16th, 2016. Today on RBDR: Is technology all it is cranked up to be in terms of its impact on business? Decision Analyst President Jerry Thomas makes the case to RBDR viewers that it is not the actual contributor most observers perceive it to be and he presents several research examples of wasted research technology dollars.

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The necessity of an online impression. A word on Gayle Fuguitt’s ARF departure. (RBDR 08.01.2016)

Today on RBDR:

1) GetApp’s new research shows that to make the needed impression online, a company must have effective social media activity. It’s twice as important as mobile friendliness.

2) RBDR Producer Bob Lederer has a brief comment concerning ARF President Gayle Fuguitt’s decision to leave the association this October.

RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing and advertising. You are invited to read Decision Analyst’s article titled “Optimizing Messaging & Positioning with Choice Modeling.” Find it by clicking here.

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Common mistakes of Influencer Marketing. SMEs: what agencies should learn. (RBDR 07.08.2016)

Today on RBDR:

1) Influencer Marketing is a keen interest of most brands, however there are three common mistakes that can easily be resolved.

2) Jigsaw Research Director Alex Johnston told the MRS B2B conference that research agencies should learn how to speak to and sell to SMEs.

RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.

You are invited to read Decision Analyst President Jerry Thomas’ new article titled “Qualitative Analytics.” Click here to read it.

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TV vs. digital advertising. Neustar, Twitter team up for Spain-based SM service. (RBDR 07.07.2016)

Today on RBDR: 1) TV advertising engagement is compared with several digital advertising modes. 2) Neustar, Inc. joins Twitter in launching a service in Spain that can aid marketers in making sense of social media in real time.
RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.
You are invited to read Decision Analyst President Jerry Thomas’ new article titled “Qualitative Analytics.” Read it by clicking here.
Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Decision scientists: overpaid? Tweets for TV correlate to watch behavior. (RBDR 07.06.2016)

Today on RBDR:

1) Barclays Head of Advanced Analytics Harry Powell bogs about British CEOs’ dislike of how much decision scientists in their companies are being paid…but Howell says there is no sign that this trend is going to change.

2) A study claims that increases in certain emotions expressed in Twitter tweets about TV programs correlates to predictability of viewing in comedy, drama and romantic series.

RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.

You are invited to read Decision Analyst President Jerry W. Thomas’ new article titled “Qualitative Analytics.” Read it by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.