Reaction to RFL’s Global Top 50. John Zogby on U.S. election polling variables. (RBDR 07.05.2016)

Today on RBDR: 1) We explore the reaction to RFL’s 2016 Global Top 50 Research Organizations.

2) In an exclusive interview with “Neo-Tribes and Tribal Analytics” author John Zogby, RBDR host Bob Lederer talks about the many variables at play for polling related to this year’s U.S. presidential election.

RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.

You are invited to read Decision Analyst President Jerry Thomas’ new article titled “Qualitative Analytics.” Read it by clicking here.

Don’t spend your time “searching” for today’s RBDR! Receive an email every morning as soon as the latest video is uploaded. Click here to sign up.

What marketers need to know about mobile MR to enhance the practice. (RBDR 06.06.2016)

Today on RBDR:

What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing.

RBDR is sponsored by Nuance, a Decision Analyst Company, which offers multi-language verbatim coding services that enable clients to quantify the meaning of open-ended answers. Read their article on “Tips for Choosing A Coding Partner” and find out more about Nuance by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Neuroscience: what researchers need to know. Internet audience growth overstated. (RBDR 05.03.2016)

Today on RBDR:

1) What’s really happening with Neuroscience that researchers need to understand and apply, from Ipsos’ Elissa Moses, who spends most of her time exploring and refining the area the area.

2) A new video advertising calculation from the Video Advertising Bureau suggests that Internet platform growth is not as large as it is believed to be (Read the story here).

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

CIA and social media. Right vs Real-time marketing. ESOMAR earns Webcast Award. (RBDR 05.02.2016)

Today on RBDR: 1) The Central Intelligence Agency has a venture capital firm that looks for soft robots that can collect and analyze social media for the secretive government organization. 2) The debate: the value of Right-Time Marketing versus Real-Time Marketing (Read the story by clicking here). 3) ESOMAR captures “Best Event Webcasting” award from the International & European Associations Conference.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.
Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.