Data Science Squanders Value In Confirming, Not Yielding MR Answers

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
April 10, 2019

Today on RBDR: Real Clear Media’s Kalev Leetaru is the author of provocative blogs about issues he has about data. In his latest blog, he discusses the greatest failure of data science: the devolution of data and statistics from genuine searches for answers into just another tool that support answers which researchers already have.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

How to Recruit Our Next Generation of Researchers | RBDR

November 10, 2017. Today on RBDR:

Bob Lederer reintroduces his idea for recruitment of the next generation of market researchers.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Fitbit target of class action. DA Professionals more skilled/satisfied than peers. (RBDR 06.01.2016)

Today on RBDR:

1) A class action suit has been filed against Fitbit, alleging that its heartbeat readings of users are off, on average, by 20 beats.

2) A study by AnalyticsWeek and Business Over Broadway finds that decision analyst professionals working in Marketing & Sales, R&D and IT are more skilled and more satisfied with the outcome of their assignments than their peers in other corporate functions.

RBDR is sponsored by RFL Communications, which will publish the second annual “Global Top 50 Research Organizations” in June, a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Neuroscience: what researchers need to know. Internet audience growth overstated. (RBDR 05.03.2016)

Today on RBDR:

1) What’s really happening with Neuroscience that researchers need to understand and apply, from Ipsos’ Elissa Moses, who spends most of her time exploring and refining the area the area.

2) A new video advertising calculation from the Video Advertising Bureau suggests that Internet platform growth is not as large as it is believed to be (Read the story here).

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.