Bob Lederer RFL Communications, Inc.

How Far & Fast Online Qual Developed In 2020 / RBDR

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August 20, 2020

Today on RBDR: Elissa Moses, Managing Partner of Hark Connect and CEO of BrainGroup Global, elaborates on earlier RBDR reports about how far and how fast online qualitative has developed its capabilities in the coronavirus-plagued research marketplace.

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Bob Lederer RBDR

Neuroscience: what researchers need to know. Internet audience growth overstated. (RBDR 05.03.2016)

Today on RBDR:

1) What’s really happening with Neuroscience that researchers need to understand and apply, from Ipsos’ Elissa Moses, who spends most of her time exploring and refining the area the area.

2) A new video advertising calculation from the Video Advertising Bureau suggests that Internet platform growth is not as large as it is believed to be (Read the story here).

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Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it here.

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Bob Lederer RBDR

New Super Bowl ad evaluation method. Fuguitt: what’s coming at ARF this week. (RBDR 3.16.2015)

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Today on RBDR: 1) Ipsos and RealEyes have specific recommendations for how to compose a successful Super Bowl ad. 2) Facebook declares its belief that advertisers should judge their online advertising effectiveness based on the number of ads that are viewed on the desktop screen or mobile app. 3) ARF President Gayle Fuguitt shares highlights of this week’s Re-Think conference.