Bob Lederer RFL Communications, Inc.

Concerns Raised About TikTok App Data Privacy / RBDR

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February 15, 2022

Today on RBDR: URL Genius, a mobile marketing company, studied the mobile app market and concluded that in terms of avid use of individuals’ personal data by a third party, Youtube and TikTok stand out as those to be concerned about.

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Bob Lederer RFL Communications, Inc.

Google’s Underestimated Data Collection Interests / RBDR

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March 28, 2019

Today on RBDR: Reality: Google’s business model is not just a dedicated social media juggernaut concentrating on financial benefit from online advertising. It has a largely overlooked focus on collecting individual’s personal data and behavior from Google search, YouTube, other services and, later this year, Stadia. So reported Omar Oakes, a Tech Editor for Campaign Magazine.

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Bob Lederer RBDR

Data Visualizing Social Media Companies

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November 26, 2018. Today on RBDR:

Multivariate Solutions’ President Michael Lieberman points out new data visualization options, including a “solar system” mapping of use of favored social media websites.

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Bob Lederer RBDR

Recommendations for Better Surveys: Short, with Open Ends | RBDR

March 1, 2017. Today on RBDR:

1) Google approves of a MRC audit of how YouTube metrics are collected and crunched.

2) Recommendations on how to maximize upgrades on surveys to collect the difference-making, actionable insights.

3) FCC approval of the 5MHz spectrum for mobile data should benefit research work across the U.S.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

For detail on how RFL Client Consulting can help, please visit our website.

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Bob Lederer RBDR

Neuroscience: what researchers need to know. Internet audience growth overstated. (RBDR 05.03.2016)

Today on RBDR:

1) What’s really happening with Neuroscience that researchers need to understand and apply, from Ipsos’ Elissa Moses, who spends most of her time exploring and refining the area the area.

2) A new video advertising calculation from the Video Advertising Bureau suggests that Internet platform growth is not as large as it is believed to be (Read the story here).

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it here.

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