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Today: 1) Twitter innovates and is testing “Call-to-Click,” a way for mobile Twitter users to directly phone an advertiser. 2) Twitter marketers reveal many good things and some frustrations about using Twitter to market its brands in a study from Social Media Marketing University. 3) A pair of Chinese researchers conduct a 6-million tweet, 6-month-long study of opinion formation on Twitter. They say opinions form rapidly, solidify quickly and are hard to change once in place.

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