Bob Lederer RFL Communications, Inc.

Again, Nielsen Gripers Prefer To Fight Than Switch / RBDR

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August 11, 2022

Today on RBDR: There seems to be one constant as time passes. As media research companies, advertisers, media networks and their executives come and go, loud, public complaints about Nielsen TV measurement continue to resound, but the complainers prefer to groan than switch to alternative TV measurement solutions.

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Bob Lederer RFL Communications, Inc.

IBM’s Solution Corrects AI Bias in Advertising / RBDR

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Today on RBDR: No one would be likely to dispute the presence of bias in advertising, but now it’s believed that AI can bias advertising. But what is there to do about it? IBM has an answer: its “Advertising Toolkit for AI Fairness 360.”

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Bob Lederer RFL Communications, Inc.

After 17 Years, No Unanimity on CDO Business Function / RBDR

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May 28, 2019

Today on RBDR: Seventeen years after the CDO — Chief Data Officer — was introduced, the role is commonplace in corporate America. However, the position has yet to spread its wings and there are few agreed-upon responsibilities assigned to those who occupy the CDO role.

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Bob Lederer RBDR

The “Truth” About Watson Health? | RBDR

October 3, 2017. Today on RBDR:

Watson Health has received a healthy dose of advertising and publicity support from IBM, but multiple reports question its actual application in healthcare decision-making.

Find the link to this original report by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Bob Lederer RBDR

“Sentiment Analytics” replacing Employee Surveys | RBDR

July 20, 2017. Today on RBDR:

1) Employee engagement surveys are popular but extremely lacking in comprehending people’s emotion, leading to use of other tools such as sentiment analytics.

2) Advice for college students interested in a marketing career: focus more attention on behavioral economics and behavioral sciences as an important way of successfully dealing with data and artificial intelligence.

This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification.” They are available to you at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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