July 20, 2017. Today on RBDR:

1) Employee engagement surveys are popular but extremely lacking in comprehending people’s emotion, leading to use of other tools such as sentiment analytics.

2) Advice for college students interested in a marketing career: focus more attention on behavioral economics and behavioral sciences as an important way of successfully dealing with data and artificial intelligence.

This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification.” They are available to you at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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