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August 15, 2018. Today on RBDR:
New research instruction offerings from MRII open the way for greater numbers of researchers to learn best practices in very particular area of interest and concern. MRII President Jeff Henning explains.
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1) Employee engagement surveys are popular but extremely lacking in comprehending people’s emotion, leading to use of other tools such as sentiment analytics.
2) Advice for college students interested in a marketing career: focus more attention on behavioral economics and behavioral sciences as an important way of successfully dealing with data and artificial intelligence.
This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification.” They are available to you at no cost.
To access Bill MacElroy’s paper on engagement gamification, please click here.
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1) Penn State researchers are studying how to make demographic sense of Twitter users in groups so that these can be sliced and iced demographically.
2) MarketResearchCareer’s annual supplier study is out and we zero in on the choices of 3,200 respondents in Thought Leadership, Unique Methodologies, and Quality Deliverables among full-service agencies, qualitative agencies, syndicated providers, online sample and online survey software.
This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s work that has led to developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.
To access Bill MacElroy’s paper on engagement gamification, please click here.
No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.
1) Socratic Technologies Chairman Bill MacElroy’s blog for MRII about the evolution of gamification in research details early hopes and failures, and current potentials.
2) The Creative Group’s projections for market research hiring in the second half of 2017 is out.
This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”
40-plus year biopharma research veteran Charlotte Sibley discusses revolutions inside corporate biopharmas since 1970 and compares the relatively unfortunate uneventful evolution of market research in terms of its progress with respect to the business.
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