Bob Lederer RFL Communications, Inc.

GMIFY Claims To Attract “Game Player” Respondents / RBDR

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August 2, 2021

Today on RBDR: As gamification in research evolves and quietly gains acceptance, GMIFY delivers a key, new contribution. Its founder, Michael Rosenberg, claims a highly unusual benefit: attracting “game players” vs everyday research respondents.

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Bob Lederer RFL Communications, Inc.

Insights Lessons Directly From The Gaming Industry / RBDR

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November 6, 2019

Today on RBDR: Five lessons researchers can learn from the gaming industry, from FlexMR Research Associate Charlotte Evans

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Bob Lederer RBDR

MR’ers Should Observe Research That Gaming Companies Do

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September 13, 2018. Today on RBDR:

Research Through Gaming founder Betty Adamou reveals a great resource for research information about gamification – gaming companies, which she says are way ahead of the research industry in understanding how and why it works with consumers.

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Bob Lederer RBDR

A Peek at Misconceptions Holding Back Gamification | RBDR

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September 4, 2018. Today on RBDR:

Gamification Through Research founder Betty Adamou discusses the “misconceptions” chapter in her upcoming book, “Games & Gamification in Market Research.

Pre-order your own copy of the book — at a discount — by clicking here.

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Bob Lederer RBDR

Breaking Through Digital Clutter for Impact | RBDR

September 14, 2017. Today on RBDR:

Tips from an expert in breaking through digital clutter that has us all flummoxed, Stacey Hanke.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, please click here. To take Bill up on his offer, email him today!

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