July 24, 2017. Today on RBDR:
1) Sizmek, Inc. enters a $145 million acquisition agreement with Rocket Fuel, which maintains the right to seek another buyer with a better offer in the next 30 days.
2) Facebook request for dismissal of a lawsuit alleging inflated video engagement/metrics for its advertising is denied by California federal court.
This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”
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