RBDR’s Annual Super Bowl Advertising Preview

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February 1, 2019.

Today on RBDR: Our annual preview of much anticipated Super Bowl advertising discusses the best and most disappointing spots to be shown this Sunday. Evaluators: Brand Keys Founder and President Robert Passikoff, Engagious and Dialsmith CEO David Paull and Decision Analyst EVP Bonnie Janzen.

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Chatbots’ Positive Influence in Survey Results | RBDR

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October 24, 2018. Today on RBDR:

In the latest project exploring the impact of the use of chatbots in a research study, a study from Interpret.la and Juji, Inc. appeared to demonstrate highly significant improvements in engagement and quality of responses.

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Better Ad Targeting Incorporates Psychographics | RBDR

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October 11, 2018. Today on RBDR:

Research Management Technologies’ Bill Harvey returns for an all-new RBDR commentary, where he discusses the reasons that the usage of psychographics will enable better ad targeting.

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Breaking Through Digital Clutter for Impact | RBDR

September 14, 2017. Today on RBDR:

Tips from an expert in breaking through digital clutter that has us all flummoxed, Stacey Hanke.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, please click here. To take Bill up on his offer, email him today!

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No Dismissal of “Inflated Video Metrics” Suit | RBDR

July 24, 2017. Today on RBDR:

1) Sizmek, Inc. enters a $145 million acquisition agreement with Rocket Fuel, which maintains the right to seek another buyer with a better offer in the next 30 days.

2) Facebook request for dismissal of a lawsuit alleging inflated video engagement/metrics for its advertising is denied by California federal court.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view a snippet from a sample Video Testimonial, please visit
RFL’s home page, or
• The dedicated page for RFL Video Testimonials

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