Bob Lederer RFL Communications, Inc.

Why Schlesinger Group’s New Name Is SAGO / RBDR

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Today on RBDR: Reed Cundiff, who became Schlesinger Group’s new CEO last November spoke to RBDR about what is behind the decision to change the corporate name to SAGO.

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Bob Lederer RBDR, RFL Communications, Inc.

Correcting New Advertising Campaign Misconceptions / RBDR

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January 3, 2022

Today on RBDR: Rubinson Partners’ President Joel Rubinson notes misconceptions that advertisers believe — and lead to marketing mediocrity. One is that buying the most reach for an advertising campaign leads to success (untrue). Second, that advertising cannot be measured by ROI metrics (also untrue).

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Bob Lederer RFL Communications, Inc.

Reality Check on MR’s Massive Shift To Online Qualitative / RBDR

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December 6, 2021

Today on RBDR: A LinkedIn videography between Rival Technologies marketer Kelvin Claveria and interviewee Bala Rajan, an expert online qual practitioner. Remarkable insights about the plusses and minuses about research’s massive transition to online qualitative as the pandemic hit. (Link to interview:

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Bob Lederer RFL Communications, Inc.

IRI & The Consumer Info Evolution During Covid / RBDR

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May 5, 2021

Today on RBDR: Information Resources, Incorporated President – Market & Shopper Intelligence Jeremy Allen considers information choices that IRI customers may be seeking as the U.S. moves towards a point where the Coronavirus is no longer a major factor.

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Bob Lederer RFL Communications, Inc.

Covid Will Help SM End Reliance On MR / RBDR

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August 26, 2020

Today on RBDR: Over a decade ago, Procter and Gamble’s Head of insights, Kim Dedeker, spoke publicly about social media research evolving so quickly that it could do away with the need for traditional research. Salt and Pepper Consulting Chief Strategist and founder Abhik Choudhury foresees social media actually replacing traditional research in the post-Coronavirus period.

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