Covid Will Help SM End Reliance On MR / RBDR

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August 26, 2020

Today on RBDR: Over a decade ago, Procter and Gamble’s Head of insights, Kim Dedeker, spoke publicly about social media research evolving so quickly that it could do away with the need for traditional research. Salt and Pepper Consulting Chief Strategist and founder Abhik Choudhury foresees social media actually replacing traditional research in the post-Coronavirus period.

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Free “Emotion Research” Platform During Coronavirus / RBDR

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June 2, 2020

Today on RBDR: Sentient Decision Science, Inc. founder and CEO Aaron Reid discusses the research power inherent in understanding emotion and offers free use of a company platform by nonprofit organizations. Please visit bit.ly/IATCOVID19 to access this opportunity

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RBDR’s Annual Super Bowl Advertising Preview

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February 1, 2019.

Today on RBDR: Our annual preview of much anticipated Super Bowl advertising discusses the best and most disappointing spots to be shown this Sunday. Evaluators: Brand Keys Founder and President Robert Passikoff, Engagious and Dialsmith CEO David Paull and Decision Analyst EVP Bonnie Janzen.

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Chatbots’ Positive Influence in Survey Results | RBDR

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October 24, 2018. Today on RBDR:

In the latest project exploring the impact of the use of chatbots in a research study, a study from Interpret.la and Juji, Inc. appeared to demonstrate highly significant improvements in engagement and quality of responses.

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Better Ad Targeting Incorporates Psychographics | RBDR

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October 11, 2018. Today on RBDR:

Research Management Technologies’ Bill Harvey returns for an all-new RBDR commentary, where he discusses the reasons that the usage of psychographics will enable better ad targeting.

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