Corrections As In-Person Qual Moves Online / RBDR

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October 13, 2020

Today on RBDR: We could argue that as the RBDR series, “Market Research In The Covid-19 Era” closes, we saved the best for last. FaderFocus “Insights Generator, Strategist & Moderator/Voice of Qualitative Research” Susan Fader states that researcher response to Covid-19 by shifting in-person qualitative work online is far from straightforward.

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Thoughtful Qualitative Considerations In Covid-19 Era / RBDR

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May 28, 2020

Today on RBDR: Dr. Sharon Livingston, President & Founder of The Livingston Group For Qualitative Research, ponders several unique considerations that she feels Covid-19 could have on qualitative research.

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Big Mistake: Data, Analytics, Tech Replacing Qual / RBDR

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March 3, 2020

Today on RBDR: Too many marketers who have vastly expanded Big Data, analytics and technology in their operation have walked away from qualitative research, observes marketing specialist/consultant Rob Hernandez. His new MarketingProfs blog examines what those marketers are missing as a result. (Link to this blog: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data)

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Facebook Research Decodes Thoughts Into Words/RBDR

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August 6, 2019

Today on RBDR: Researchers at the University of California – San Francisco and Facebook have developed a breakthrough technology which decodes thoughts from the brain into words in real time. For Facebook, this could lead to enabling individuals to send their texts using their brain (at five times the speed of typing).

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Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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