Bob Lederer RFL Communications, Inc.

Blank Discussion Guide Enables Crucial Missing Insights / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 21, 2022

Today on RBDR: On Jamin Brazil’s Happy Market Research Podcast, Mondelez Director of Insights and Analytics Nick Graham discussed how his qualitative research team’s successful use of blank discussion guides breached the gap of crucial consumer insights in spite of oceans of newly available data. (Podcast and transcript: https://happymr.com/nick-graham/?utm_source=rss&utm_medium=rss&utm_campaign=nick-graham)

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Bob Lederer RFL Communications, Inc.

Improv’s Unseen Correlation With Moderating Success / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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October 20, 2021

Today on RBDR: Vivisum Partners Senior Associate Ciara Lutz blogged there is an interesting and important correlation between performing improv well and being a top performer in qualitative research moderation.

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Bob Lederer RFL Communications, Inc.

Equipping Virtual Focus Groups In Reopened Offices / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 17, 2021

Today on RBDR: Fader Focus President Susan Fader points out that as companies return to their offices, many are instituting virtual focus group capabilities. However, that implementation has a handful of considerations to ensure professional, quality output.

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Bob Lederer RFL Communications, Inc.

Why Layla Shea Converted to Online Qual 13 years Ago / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 28, 2021

Today on RBDR: Upwords’ founder & CEO Layla Shea shares her personal qualitative research story that is particularly pertinent today: In 2008, Shea converted her traditional qualitative research work completely online. Hear why on today’s RBDR.

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Bob Lederer RFL Communications, Inc.

Corrections As In-Person Qual Moves Online / RBDR

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

October 13, 2020

Today on RBDR: We could argue that as the RBDR series, “Market Research In The Covid-19 Era” closes, we saved the best for last. FaderFocus “Insights Generator, Strategist & Moderator/Voice of Qualitative Research” Susan Fader states that researcher response to Covid-19 by shifting in-person qualitative work online is far from straightforward.

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