Can Focus Groups Be Agile? Yep, Big Time | RBDR

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June 5, 2018. Today on RBDR:

The movement towards Agile Research is racing through the industry. Focus Groups are a research methodologies that are being checked out for an agile version. Churchill Group’s Clark Murray explains how focus groups are being “re-engineered” to deliver what some would describe as agile.

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Focus Groups Particularly Serve MR Purposes More Than Ever | RBDR

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May 8, 2018. Today on RBDR:

Clark Murray of ChurchillGroup LLC wants it to be understood that focus groups in many ways are more relevant to research project work today than ever before due to the specific capabilities it provides that few other modes can touch.

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Facebook’s Personal Zuckerberg Pollster Speaks Out | RBDR

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February 8, 2018. Today on RBDR:

Facebook’s personal pollster for Mark Zuckerberg discloses what he did for six months last year, and why he ultimately departed the social media titan.

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“Sentiment Analytics” replacing Employee Surveys | RBDR

July 20, 2017. Today on RBDR:

1) Employee engagement surveys are popular but extremely lacking in comprehending people’s emotion, leading to use of other tools such as sentiment analytics.

2) Advice for college students interested in a marketing career: focus more attention on behavioral economics and behavioral sciences as an important way of successfully dealing with data and artificial intelligence.

This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification.” They are available to you at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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New P&G CRM platform. 70% of Fortune 500s use focus groups. More mobile inroads. (RBDR 01.05.2016)

Today on RBDR:

1) The remarkable popularity of traditional focus groups in Fortune 500 companies.

2) The inroads mobile is making with paid social and paid search clicks.

3) P&G details for CPGMatters’ Jack Grant its new CRM platform and ecosystem, designed to spread its understanding of nearly five billion consumers globally.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

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