The Case That Marketing Needs Decision Science, Too / RBDR

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April 18, 2022

Today on RBDR: When cooperation with decision scientists comes up, the link is logically always with market research or insights. But Santander UK Chief Customer and Analytics Officer Saj Arshad spoke about marketing as the consequential collaborator with decision science at MRS’ Impact 2022 conference.

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The Good And The Bad Of Online Vs Offline Qual / RBDR

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November 18, 2021

Today on RBDR: Feeling Mutual CEO Tom Woodnut commissioned an academic study to compare the efficacy, efficiency and user friendliness of offline qual vs online/virtual qual. He reveals them for RBDR as a precursor to his December 1st and 2nd training sessions. (To enroll in “How Psychology Can Inspire Better Online Qualitative Research,” click this link: https://learn.insightplatforms.com/courses/how-psychology-can-inspire-better-online-qualitative-research/)

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Focus Group Pioneer, Mimi Levin Lieber, Dies at 93 / RBDR

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November 2, 2021

Today on RBDR: Mimi Levin Lieber recently died at age 93. Her career was an exemplary example for a female researcher. Even by 21st century standards, Lieber broke multiple glass ceilings for research innovation, research methodologies, entrepreneurship and business.

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MR’s Funniest Focus Group Videos (This Afternoon) / RBDR

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June 10, 2021

Today on RBDR: Today’s “itracks Qualitative on Tap!” event is one of the most interesting and unusual ways to spend this afternoon. Within this 90-minute event are 15 minutes devoted to seven (7) of the funniest focus group videos. (Attendees will pick the funniest.)

Today’s RBDR features itracks President Dan Weber sharing his most memorable focus group event.

“itracks Qualitative on Tap!” will be an amazing new online experience, especially if you are tired of Zoom or webinars.

It’s on REMO, the revolutionary online interactive virtual platform, today: 3-4:30 PM EDT / 12-1;30 PM PDT.

Here’s the link to attend the event: https://www.itracks.com/qualitative-on-tap-june-10th/.

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Corrections As In-Person Qual Moves Online / RBDR

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

October 13, 2020

Today on RBDR: We could argue that as the RBDR series, “Market Research In The Covid-19 Era” closes, we saved the best for last. FaderFocus “Insights Generator, Strategist & Moderator/Voice of Qualitative Research” Susan Fader states that researcher response to Covid-19 by shifting in-person qualitative work online is far from straightforward.

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