Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Find our about Nuance at: http://www.nuancecoding.com/services/global.html

Today: 1) Twitter innovates and is testing “Call-to-Click,” a way for mobile Twitter users to directly phone an advertiser. 2) Twitter marketers reveal many good things and some frustrations about using Twitter to market its brands in a study from Social Media Marketing University. 3) A pair of Chinese researchers conduct a 6-million tweet, 6-month-long study of opinion formation on Twitter. They say opinions form rapidly, solidify quickly and are hard to change once in place.

Unknown's avatar

Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

We want to hear from you

This site uses Akismet to reduce spam. Learn how your comment data is processed.