Super Bowl 48 ads: experts rate the good & bad, swings and misses (RBDR–2/4/2014)

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RBDR’s Bob Lederer gets the lowdown from advertising research experts David Paull of Dialsmith and Paul Shellenberg of Socratic Technologies about Sunday’s Super Bowl 48 commercials.

Which ads seemed to hit the mark for effectiveness, which fell short and which couldn’t be explained?

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